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Eye

  • RapidShield aims to amplify, prime lashes with daily conditioner
    The Eyelash Daily Conditioner is a day-time product that helps prime, protect and amplify the appearance of healthy looking lashes, the company said.

  • Revlon announces additional Live Boldly ambassadors
    Ashley Graham, Adwoa Aboah, Imaan Hammam and Raquel Zimmermann join actress Gal Gadot as faces of the campaign.

  • C’est Moi unveils color cosmetics, skin care line
    The collection which is targeted specifically towards teens and tweens is available for purchase on the company’s website and Target.com.

  • NYX Professional Makeup, My/Mo Mochi Ice Cream partner on palettes

    NYX Professional Makeup has announced the launch of a new collection that emerged from a collaboration with My/Mo Mochi Ice Cream. The Love You So Mochi line is to feature a line of eyeshadow and highlighter palettes inspired by the Japanese snack of mochi.

    "The Love You So Mochi collection is a fun treat for the senses and unlike anything we have ever released, featuring soft, pillow-like textures," Joyce Kim, VP of product development at NYX Professional Makeup, said. 

  • CVS Pharmacy unveils Black Friday, Cyber Monday deals

    With Thanksgiving days away, so are Black Friday and Cyber Monday, and CVS Pharmacy has shared the deals that will be available to its ExtraCare members this year. The Woonsocket, R.I.-based retailer said it will kick off a three-day Black Friday sales event on Thanksgiving Day to run through Nov. 25, and hold flash sales every day Nov. 26 through Dec. 2 from 12 a.m. to 11:59 p.m. for the week of Cyber Monday. 

  • SinfulColors announces color cosmetics line, names Vanessa Hudgens global color collaborator

    SinfulColors is expanding to color cosmetics with a new 18-piece face and eye collection that can be previewed exclusively on Amazon on Nov.16. The New York-based beauty company also named actress and singer, Vanessa Hudgens as Global Color Collaborator. In this new role the "So You Think You Can Dance" judge will star in the brand’s beauty campaigns, help develop trend collections under the SinfulColors name and launch her first collection in 2018. 

  • MAC Cosmetics launches virtual try-on mirror powered by ModiFace

    TORONTO — MAC Cosmetics is leaping into the future with ModiFace. The company has announced the launch of a new Augmented Reality try-on mirror, allowing a curated set of MAC shades and looks to be tried on by a user instantly. The mirror is powered by ModiFace’s facial and 3D video makeup rendering technology, which provides a full 3D video of realistic makeup looks under any lighting condition.

  • ColourPop enters Sephora in first brick-and-mortar launch

    ColourPop, known for its low prices, long-lasting formulas and exclusive availability through the company's e-commerce site, has made its brick-and-mortar launch. The company is now available in select Sephora stores nationwide and on Sephora’s website. News broke in August about the collaboration, which features eyeshadows, palettes and lipsticks for under $40.

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