New Products

Revolution Beauty gets festive with holiday-inspired 'Elf’ collection
The limited-edition collection contains 10 products that range from a red lip gloss to glimmering highlighters and eyeshadows, the brand noted.
Brach's gets in the holiday spirit with new Elf candy lineup
Coinciding with the 20th anniversary of "Elf," the brand is introducing confections inspired by the film.

Inside Beauty
Beekman 1802, Nestle Toll House unveil holiday body care collection
The Beekman 1802 Fresh Baked Cookies & Milk Body Care Collection includes six products designed to smell like Nestle Toll House cookies.
HEALTH
Moon Juice intros Sleepy Magnesi-Om
Sleepy Magnesi-Om is a magnesium powder supplement that utilizes plant-derived melatonin to help users fall asleep faster, the brand said.
Consumables
Kit Kat sweetens up candy aisle via chocolate frosted donut bar
Kit Kat’s Chocolate Frosted Donut Flavored Bar channels the flavor experience of biting into a fresh donut with smooth milk chocolate notes layered over a donut flavored crème, the company said.
Consumables
Coffee mate, Eggo Waffles collaborate on maple syrup-flavored creamer
The new Coffee mate Eggo Waffles with Maple Syrup flavored creamer features notes of toasty waffles, maple syrup and warm butter.
Hair
Wet Brush, Newman’s Own detangle tresses with special-edition hairbrush
The Special-Edition Wet Brush x Newman’s Own Pro Detangler will donate 100% of its profits to the Newman’s Own Foundation.
Vitamins, Diet and Sports Nutrition
Optimum Nutrition welcomes new flavors to product line
Optimum Nutrition is dialing up the variety with new limited-edition flavors across its Gold Standard 100% Whey and Amin.O Energy product lines.
Consumables
Perdue debuts Chix Mix
The limited-edition snack food is inspired by antibiotic-free ingredients that Perdue chickens eat, including corn, edamame and puffed wheat, the company said.
HEALTH
O Positiv supports hair growth via Willo Support capsules
Willo Hair Growth Support Capsules tackle thinning hair by supporting the enhancement of hair follicle health, while also aiding in managing the effects of stress, the company said.
Inside Beauty
CoverGirl drops Ultramarine pigmented mascara
CoverGirl’s new Lash Blast Cleantopia Ultramarine Mascara contains Ultramarine pigments for an intense black color with a hint of blue made to make eyes pop.
New Products
Karma Water launches Natural Energy Water
Karma Energy Water is available in five flavors—raspberry peach, melon dragonfruit, blueberry watermelon, orange mango and pineapple coconut.
HEALTH
Himalaya Wellness debuts PartySmart Gummies
The product aims to support alcohol metabolism in the liver, reducing fatigue, the company said.
Personal Care
Desert Essence unveils plastic- and aluminum-free deodorants
The new Desert Essence deodorants are available in a range of scents including lemongrass, tea tree lavender, coconut and fresh powder.

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