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NEW YORK — One of the most anticipated makeup launches this year is coming from an upstart whose namesake people already know. In partnership with LVMH’s Kendo Brands, Rihanna (full name Robyn Rihanna Fenty) launched Fenty Beauty Friday, bringing it to 1,600 Sephora stores in 17 countries.

NEW YORK — Coty is looking to a rising star makeup artist to represent its Rimmel London brand globally. The company announced recently that James Molloy is the global makeup ambassador for Rimmel London. The brand said that it recognized him as a voice to communicate its edgy and evolving beauty vision to consumers and influencers, and that the partnership was part of its efforts to develop up-and-coming talent that connects with consumers.

NEW YORK — Walgreens Boots Alliance today has launched CYO, an exclusive makeup line designed for younger customers, featuring 160 items that can be mixed and matched.

The CYO portfolio includes eye shadows that can be used wet or dry for different effects, highlighting creams that can be mixed or layered for shimmer and an assortment of blushers. All items in the collection range in price from $3.50 to $7.50.

LOS ANGELES — NYX on Saturday named Jessica Kalil as its Beauty Vlogger of the Year at the sixth annual NYX Fine Artistry of Cosmetic Elites awards show in Los Angeles.

For all the clamor and controversy over being “cruelty-free,” little attention is paid to the animal derivatives used in the products themselves. There is a small but growing band of thought leaders — brands, bloggers and activists — who are determined to raise awareness and create a market for those who want to lessen the environmental impact of animal agriculture by offering vegan beauty products.

Cosmoprof North America, or CPNA, delivered a robust beauty trade fair featuring resources for every aspect of business, from packaging and filling to finished product. The event, held July 9 to July 12 in Las Vegas at the Mandalay Bay Convention Center, grew this year in both attendance and square footage, which can be attributed to expansion in such specialized areas as scent, natural products and multicultural items, not to mention a multitude of country pavilions — with Korean beauty holding court in two areas.

Americans are spending more than $60 billion on beauty annually. To survive as a meaningful competitor in this evolving beauty arena, drug stores must start to burnish their image.

There’s been a shift in the way Western women approach makeup. They’ve come to understand that their makeup routine starts when they wash their face, and they want more from their cosmetic products than coverage and concealing.