David Orgel

Principal, David Orgel Consulting
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David Orgel is an award-winning business journalist, industry expert and speaker. He is currently the principal of David Orgel Consulting, delivering strategic content and counsel to the food, retail and CPG industries.



Now that’s smart messaging

Several retailers did great jobs recently in communicating to customers, employees and communities.

Circular argument for marketing

Retailer decisions to pull back on print circulars are complex because they impact ingrained customer habits.

Artificial intelligence at retail

AI capabilities for retail are growing, and now is the time for experimentation and strategic investments.

Course correction

How to know when it’s time to adjust course at retail.

Retail marketing that drives education and trust

Spotlighting key trends and solutions improves a retailer’s chances of building shopper engagement and loyalty.

Five retail imperatives for the new year

In this latest column, David Orgel discusses the hurdles retailers will face in 2023, and how they can ease the challenges by thinking strategically about the needs of shoppers, employees and communities.

Retailers double down on community support efforts

In his latest column, David Orgel discusses how retailers have raised the bar with creative initiatives that spotlight deep knowledge of local needs.

Strategic moves to drive results this holiday season

In his latest column, David Orgel illustrates how relying on proven retail strategies help retailers succeed in the fourth quarter.

Reenergizing e-commerce strategies

Columnist David Orgel emphasizes how enhancing customer experiences is essential amid changing shopper behaviors.

Retailers retool loyalty efforts for new era

In his latest column, David Orgel looks at retailers’ refashioned loyalty effort strategies that include tying into inflation and leveraging personalization.