ARTICLES BY THIS AUTHOR
Several retailers did great jobs recently in communicating to customers, employees and communities.
Retailer decisions to pull back on print circulars are complex because they impact ingrained customer habits.
Spotlighting key trends and solutions improves a retailer’s chances of building shopper engagement and loyalty.
In this latest column, David Orgel discusses the hurdles retailers will face in 2023, and how they can ease the challenges by thinking strategically about the needs of shoppers, employees and communities.
In his latest column, David Orgel discusses how retailers have raised the bar with creative initiatives that spotlight deep knowledge of local needs.
In his latest column, David Orgel illustrates how relying on proven retail strategies help retailers succeed in the fourth quarter.
In his latest column, David Orgel looks at retailers’ refashioned loyalty effort strategies that include tying into inflation and leveraging personalization.