Shave

Although the U.S. color cosmetics market has seen a 2% increase so far this year, growth is sluggish across individual segments, according to new research by Mintel. Consumer desire for simplified makeup routines have affected lip, facial and eye cosmetics — each of which has grown about two percentage points slower this year compared with last year.

AMITYVILLE, N.Y. — Sundial Brands’ SheaMoisture has introduced a new line of products targeted toward beard care. The SheaMoisture Men’s Beard Care Collection includes four products formulated with maracuja oil and certified organic shea butter.

The line includes a face and beard wash, full beard detangler, beard conditioning oil and beard balm. The products are free of mineral oil, parabens, phthalates, sulfates and propylene glycol.

WHITE PLAINS, N.Y. — Combe’s aftershave brand Aqua Velva is commemorating its centennial with the launch of a new product to address several shave-related issues that men say they experience.

Aqua Velva 5-in-1 Sensitive After Shave Balm is formulated to be non-burning, provide all-day moisture, help prevent bumps, soothe redness and fight ingrown hairs, the brand said.

NEW YORK — Procter & Gamble’s Braun grooming brand is introducing the Braun Series 3 Shave and Style, a starter kit for men looking to get into grooming. The company said the shaver was designed using insights into unmet needs by polls of 18-34-year-old men.

The Series 3 Shave and Style is a three-in-one shaver for men who want to be able to choose between a clean shave and a precise beard style with one device. It pairs up with a set of changeable beard trimmer attachments, and the three-flex head adapts to the face’s contours.