Shave

King of Shaves returns to U.S. market with new Hyperglide razor
NEW YORK — After a two-year hiatus, U.K.’s King of Shaves is back in action and ready to change the manscape of the industry with its new launch Hyperglide razor now available at Target and Target.com.
Gillette, Variety magazine put men's grooming in the spotlight this awards season
LOS ANGELES — In the midst of the awards season, Procter & Gamble’s Gillette brand has inked a partnership with Variety magazine to place men’s grooming in the spotlight with the first-ever Leading Man Cam.

Gillette to launch brand's first body razor

CINCINNATI — Procter & Gamble’s Gillette brand is launching in February its first razor designed for male body shaving.
Gillette honors dad in new short film 'Raising an Olympian'

BOSTON — As Procter & Gamble pays homage to moms for picking their kids back up after every fall in the latest installment of its “Thank You, Mom” campaign, P&G’s Gillette brand is honoring dads with the launch of its new Raising an Olympian short film titled “Keep Your Head Up.”
Edge expands men's shave portfolio

SHELTON, Conn. — Edge is striving to change the way men shave with the launch of Edge Body Shave Cream and Edge Ultimate Shave Gels.

Edge Body is the first men's shave cream designed specifically for the increasing body grooming trend, and Edge Ultimate is a 6-in-1 shave gel designed for the modern man who wants to take care of his skin without spending extra time in front of the mirror, the company stated.

King of Shaves returns to U.S. market with new Hyperglide razor