Kenvue’s Versalie platform addresses women’s hormonal wellness concerns

The platform, which provides virtual care services, educational content and a product storefront, taps actress and producer Niecy Nash-Betts to ignite a conversation around menopause.
Levy
kenvue x Niecy Nash-Betts
kenvue x Niecy Nash-Betts

Versalie, a digital destination for consumers to consider on their menopause journey, launched in the United States, adding to the Kenvue portfolio of brands.

The platform, which provides virtual care services, expert-reviewed content and a curated product storefront, taps actress and producer Niecy Nash-Betts to ignite a conversation around menopause.

Knowing menopause is not a one-size-fits-all experience, Versalie was created to provide virtual care services, expert-reviewed content and a curated storefront of products all in one place. The menopause resource was built in collaboration with experienced healthcare professionals and menopause experts, and everyday women experiencing different phases of menopause—all helping to inform the personalized offerings available at Versalie.com, the company said.

[Read more: Kenvue affirms commitment to healthy lives mission]

The Versalie platform aims to help women confidently speak about their menopause experience to get the support they need. A recent survey revealed 62% of those with menopause have not discussed getting their Last Period with their doctor, and 70% of women experiencing menopause have not discussed reaching menopause with their significant other.

Versalie was created from the notion that from a young age, the first period and ongoing period “maintenance” are openly discussed—whether in the classroom, with parental figures or amongst peer groups—yet conversations surrounding the Last Period, or menopause, are often few and far between.

To help raise awareness, Versalie is teaming up with award-winning actress and producer, Niecy Nash-Betts2 to share her personal menopause story around the Last Period and ignite a conversation about this important chapter of life.

“It took exploring Versalie.com for me to have a menopause ‘a-ha’ moment, all these years later: so many of the symptoms I experienced back then—such as fatigue, mood shifts and thinning hair—were all connected to menopause,” Nash-Betts said. “I’m so grateful to finally have a better understanding of what was happening to my body and only wish I had a resource like Versalie when I was going through it all.”

[Read more: Kenvue debuts new Tylenol product, new Zarbee's line]

Given menopause is not a one-size-fits-all experience, Versalie offers a suite of resources and product options for the 1.3 million people in the U.S. entering menopause each year, including:

  • Versalie LEARN, a digital platform that contains easy-to-understand, expert-written and reviewed articles that share transparent menopause realties and truths about hormones.
  • Versalie CARE powered by Wheel, provides in-platform 1:1 virtual care appointments with medically licensed and menopause-trained NPs/MDs/DOs.
  • Versalie SHOP, a curated assortment of supplement and skincare products offering holistic menopause symptom relief.
  • Symptom Navigator, a two-minute quiz for those still connecting the menopause dots to help curate resources and product recommendations.

“Our newest launch, Versalie, is an example of our commitment to recognize and address opportunities to elevate care for consumers. It brings together years of Kenvue expertise in women’s health with a start-up mentality to redefine how we think and talk about health, hormones, and menopause,” said Purvi Farahi, global head of self care for Kenvue. “As we talk to healthcare providers and consumers to identify gaps in the marketplace, we strive to provide offerings to help more people through new brands and offerings.”

Visit here, @Versalie on Instagram and @Versalie on TikTok to learn more about platform offerings and confidently join the Last Period conversation.

X
This ad will auto-close in 10 seconds