Vitamins, Diet and Sports Nutrition

Half of millennials are using vitamins, supplements more often than before the pandemic
Among the 78% of Americans who are vitamin users, 34% have increased their usage since the start of the COVID-19 pandemic, including nearly half of millennials, according to Mintel research.
Gatorade rolls out 1st energy drink line
Fast Twitch beverages contain 200 mg of caffeine and were developed in consultation with the NFL and sports performance experts, the company said.

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Vitamins, Diet and Sports Nutrition
GNC adds new Jolly Rancher flavor to Beyond Raw Lit pre-workout line
Beyond Raw Lit Jolly Rancher Cherry is available as a pre-workout powder and on-the-go pre-workout beverage.
Vitamins, Diet and Sports Nutrition
Quest packs protein in cheese crackers
Quest’s cheese crackers in cheddar contain 10 g of protein and 5 g of net carbs per serving, the company said.
Vitamins, Diet and Sports Nutrition
GNC rolls out Prime Energy Drink line
Prime Energy beverages contain 200 mg of caffeine and 300 mg of electrolytes, and come in lemon lime, orange mango, tropical punch, blue raspberry and strawberry watermelon flavors.
HEALTH
Hero X Health debuts brain supplement created by New York firefighter
New York firefighter and health and fitness expert Frank D'Agostino developed Entrepreneuro as a way to support cognitive function, boost mood and improve energy levels naturally.
Vitamins, Diet and Sports Nutrition
Mars enters nutrition performance category with Snickers Hi Protein Bars
Snickers Hi Protein Bars, which contain chocolate, caramel and peanut ingredients, are packed with 20 g of protein per serving, the company said.
Vitamins, Diet and Sports Nutrition
Heart supplements offer hope with solid studies to back up promises
From CoQ10 to omega-3s, supplements for the heart are supported by compelling research.
Vitamins, Diet and Sports Nutrition
Sports pharmacy practice growing as specialty area
A report by the International Pharmaceutical Federation calls for formalized and quality education on sports pharmacy for a system of credentialling sports pharmacists.
Vitamins, Diet and Sports Nutrition
Bare Performance Nutrition rolls out additional whey protein, supplement flavors
New additions include Strawberry Whey Protein, Orange Dreamsicle Peak Sleep and Strawberry Electrolyte Drink Mix.
Vitamins, Diet and Sports Nutrition
Power Life’s Peak Replenish aims to support workouts, maximize results
Power Life Peak Replenish contains electrolytes to help promote increased hydration and physical performance.
Vitamins, Diet and Sports Nutrition
Jarrow Formulas’ Immune Booster targets immune, digestive health
Immune Booster features PreforPro, a probiotic that looks to help balance the gut microbiota, the company said.
Vitamins, Diet and Sports Nutrition
Ultima Replenisher enhances collagen with electrolytes
The collagen + electrolytes powder contains electrolytes and trace minerals for hydration.
Vitamins, Diet and Sports Nutrition
Pure Protein expands portfolio with new product lines
Pure Protein is launching new flavor varieties, as well as its Plant-Based Nut Bars and Candy Bar Bites.

News and information on vitamins, diet and sports nutrition products, merchandising and trends in retail pharmacies.

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