Consumers seeking an overall experience when it comes to making beauty purchases means that stores must begin molding themselves into a space that the digital experience can’t match.
The brand announced that it has reclaimed full ownership as an independent company following the conclusion of an eight-year partnership with TSG Consumer Partners.
The two companies will collaborate by utilizing NielsenIQ’s Omnishopper and Digital Purchases capabilities to understand shifts in consumer buying behavior across both online and offline channels.
