Lip

The collection features a range of products that include lip scrubs, mini balms and tropical-flavored inspired lip care essentials.

The lip gloss is available in seven shades.

The brand is known best for its TikTok viral peel-off Blading Lip Stain Masque.

This vegan and cruelty-free product aims to condition, nourish and hydrate the lips.

To learn more about the next phase for the brand, Inside Beauty spoke to Jamie Sachs, the company’s vice president of product marketing and customer innovation.

Products hitting Walmart shelves include the Skin Silk Serum Foundation, IRL Filter Finish Concealer, Superfix Misting Spray and Pout Bomb Plumping Lip Gloss.

New from the brand is the Weekly Reset Lip Mask, which has been formulated to hydrate, plump and smooth the lips.

HRG reviewed five products in the health category, 47 items in the wellness sector and 140 products in the beauty aisle to see which ones stood out as Products to Watch.