Face

Leila Kashani, CEO and co-founder of Alleyoop, started her journey into creating a cosmetics line in high school where she first wished there were more efficient options available.

The serum aims to offer retinol-like results while remaining gentle on the skin, according to the company.

The new product contains charcoal and salicylic acid to help dry out pimples, not the skin, the brand shared.

A wide assortment of Versed products is rolling out to more than 300 of the retailer's stores, as well as online.

The product features a lightweight jelly texture and is available in six transfer-proof shades.

The application process is now open for the 2025/26 cohort.

The campaign will feature a variety of sketches that educate audiences about the quality and affordability of makeup.

The “color e.l.f.nalysis” tool offers makeup shade recommendations that harmonize users’ unique features, as well as a matching curated Pinterest board with shoppable products tailored to an individual color story.