The treads may be wearing thin in the foot care category, where overall sales across U.S. multi-outlets are down by 10% or more, though there may yet be opportunity with those silver foxes making their daily mall walks. Insoles and shoe inserts have long had household penetration in the high teens among the coveted baby boomers demographic.
Selective Androgen Receptor Modulators, or SARMs, are a class of ingredients that can pose a threat to consumer safety, particularly in the bodybuilding and fitness communities. The Council for Responsible Nutrition, recognizing the safety threat, in February launched a consumer education initiative designed to raise awareness of the segment, whose role as an adulterated supplement segment gives mainstream operators a bad name.
The sports nutrition segment represents a significant opportunity for retailers, with SPINS reporting that protein supplements alone accounted for almost $4 billion in mass retail and specialty outlet sales last year — but is it worth the potential headache?