BEAUTY CARE

L’Oréal Paris, Camila Cabello collab on Havana collection

BY Gisselle Gaitan

Camila Cabello is bringing her love for her hometown of Havana to the beauty aisle.

The “Crying in the Club” songstress partnered with L’Oréal Paris on a new limited-edition makeup collection that will have fans singing out “Havana, ooh-na-na.”

Consisting of 14 pieces, the Havana collection features natural-looking, universally-appealing shades and vibrant packaging, which pay tribute to the natural beauty Cabello grew up surrounded by, the company said.

“I am extremely proud and excited about the Havana collection,” Camila Cabello said. “I wanted to create products that not only I would personally wear, but that would work well across various skin tones. For me, looking and feeling my best helps fuel my confidence and I hope to inspire other people to feel the same.”

The collection includes:

  • The Havana Sun-Lit Bronzer, which is available in two shades for dewy, bronzed skin;
  • The Havana Gotta Give It Brow, which comes in three shades for natural-looking brows;
  • The Havana Flash Liner, which is a black eyeliner that allows for easy and precise application;
  • The Havana Lip Dew, which consists of lip glosses in four hues; and
  • The Havana Eye Shadow, which is a creamy eye shadow that comes in four shades.

“Camila is such an inspiration and empowering role model to women everywhere. She’s defied expectations, has broken records, uses her voice to advocate for important causes and truly embodies our brand mission of championing worth,” Tim Coolican, president at L’Oréal Paris USA, said. “L’Oréal Paris is thrilled to bring Camila’s vision for her own makeup collection to life for the first time.”

Beginning July 15, consumers will be able to shop the limited-edition Havana collection at Ulta Beauty’s website. The line will hit mass, food, drug and specialty stores in August and retail from $9.99 to $14.99.

Per the singer’s social media accounts, fans can also stay up to date on the collection by checking the #camilaxloreal hashtag on social media.

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RevitaLash expands to the hair care aisle

BY Gisselle Gaitan

RevitaLash is expanding beyond the lash and brow category to the hair care aisle.

The Ventura, Calif.-based company announced the launch of its new Hair Care collection, which is consists of a thickening shampoo, thickening conditioner and hair volume enhancing foam. Each of the three new products will supplement the brand’s established lash and brow products, and also provide relief to those looking to revive fine and thinning hair, the company said.

“Hair care products with a purpose are a seamless fit into our existing lash and brow portfolio,” Michael Brinkenhoff, founder and CEO of RevitaLash Cosmetics, said. “We were devoted to finding the very best way to deliver the results that we see with our existing products to the fine and thinning hair category to instill and inspire confidence.”

A featured ingredient within the line includes the brand’s proprietary BioPeptin Complex, which is used in its RevitaLash Advanced Eyelash Conditioner, and helps boost the vitality of hair, improve elasticity to prevent breakage and aid in conditioning, the company said.

The collection does not contain parabens or phthalates, is hypoallergenic and cruelty-free and safe for use on color-treated tresses.

RevitaLash’s hair collection ranges from $36 to $175. Further information on the line can be found on the company’s website.

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Bluemercury expands brick-and-mortar footprint

BY DSN STAFF

With sales of premium beauty products on the rise, Bluemercury shows no signs of losing its momentum.

The beauty retailer, which was acquired by Macy’s in 2015, plans to open about 25 stores this year, and another 30 in 2019, Bloomberg reported. The expansion will give Bluemercury a total of some 215 stores — the retailer also is opening in-store locations at Macy’s.

Bluemercury is using technology to give it an edge. It is expanding its within-an-hour delivery service from New York to Los Angeles, and also developing phone-recognition software to identify customers as they enter a store, the report said, with the intent of sending the customer product suggestions based on recent purchases.

Click here to read more.

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