Gisselle Gaitan
ARTICLES BY THIS AUTHOR
- 6/5/2025
Shoppers feeling overwhelmed when purchasing beauty essentials in-store
Consumers seeking an overall experience when it comes to making beauty purchases means that stores must begin molding themselves into a space that the digital experience can’t match. - 6/5/2025
Tylenol intros Proactive Support to aid in joint comfort, mobility
Proactive Support contains a blend of turmeric and tamarind, and does not contain acetaminophen, the company said. - 6/4/2025
Revolution Beauty introduces four new products
The brand recently rolled out its Wrap Lash Mascara, Superfix Hydra Cool Mist, Superdewy Blush Burst and Pout Gloss Stick. - 6/4/2025
Steve Madden intros Rose Goldie Eau de Parfum
Fashion brand Steve Madden is launching a new floral-amber fragrance. - 6/3/2025
Huda Kattan reclaims full ownership of Huda Beauty
The brand announced that it has reclaimed full ownership as an independent company following the conclusion of an eight-year partnership with TSG Consumer Partners. - 6/3/2025
White Claw taps Caleb Pressley to serve as its ‘No-Bail Bondsman’
Pressley will be featured in videos reminding consumers that the best moments come from embracing spontaneity, per the brand. - 6/2/2025
Sephora, NielsenIQ team up on data sharing agreement
The two companies will collaborate by utilizing NielsenIQ’s Omnishopper and Digital Purchases capabilities to understand shifts in consumer buying behavior across both online and offline channels. - 6/2/2025
General Mills releases limited-edition cereal boxes inspired by ‘The Fantastic Four: First Steps’
The company is partnering with Marvel Studios’ “The Fantastic Four: First Steps” on a limited run of cereal boxes that feature titular characters Mister Fantastic, Invisible Woman, Human Torch and The Thing. - 6/2/2025
CoverGirl launches Clean Fresh Blurring Skin Tint
The Clean Fresh Blurring Skin Tint is formulated with broad-spectrum SPF 30 mineral sunscreen. - 6/1/2025
Sol de Janeiro launches Body Badalada Vitamin-Infused Lotion
The Body Badalada Vitamin-Infused Lotion is designed to address the specific skincare needs of Gen Z, the company said.
