White Papers

White Paper: OptiFreight® Logistics drives value, reduces costs
Armed with 16 years of experience and experts who are uniquely familiar with the nuances of inbound and outbound shipping in this continually evolving healthcare environment, OptiFreight® Logistics manages millions of shipments for healthcare customers every year. In this white paper from
How AI can save lives at the pharmacy
In this exclusive report, DrFirst explains how artificial intelligence (AI) can serve as the interpreter, allowing for faster, more accurate script fulfillment, saving pharmacists’ time so they can do what they do best: care for patients.
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The Role of the Pharmacist Has Expanded. Pharmacy Automation Should Too.
Pharmacists are moving into more high-value, patient-focused roles. This shift will demand pharmacy automation that’s more available and more sophisticated in order to maximize pharmacies’ growth and stability in an overwhelmed market. Here’s what this will look like:
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Consumer Health Marketing Playbook: An Untapped Strategy for Sustainable Brand Growth
With consumer health booming, OTC marketers have opportunities to generate significant growth for their brands—if they embrace the right tactics.
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PHARMACY
Make the Connection: Drive Revenue, Build Brand Equity with Patients Through the Phone
Open lines of communication between patient and pharmacists/healthcare professionals are more important in today’s world than ever. Unfortunately, patients are not being reached in their preferred vehicle—the phone. Too many calls go unanswered for fear of fraudulent calls.
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Consumer Research: Decision in the Age of COVID-19
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Preventing harm: Linking the right patient with the right record and prescription
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Prescription Discount Cards and the Insured Patient
While many think prescription discount cards serve the needs of consumers without prescription drug coverage, the reality is that an increasing number of
White Papers
Rx case study: How real-time prescriber verification minimizes risk, increases efficiency
More than 5 billion retail prescription drugs were filled at U.S. pharmacies in 2016, according to Henry J. Kaiser Family Foundation research. These transactions included a growing number of invalid and illegal orders.
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Hispanic Healthcare Journey: The OTC path to purchase
Winning with U.S. Hispanics is your solution to accelerating sales growth. Univision partnered with Nielsen to study the Hispanic Healthcare Journey and uncover differences and similarities between Hispanic and non-Hispanic attitudes and behaviors.
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Retail health care & wellness
INSIGHTS AND PERSPECTIVES
Special Report: Cough-cold shoppers are basket-fillers
While such natural and homeopathic remedies as essential oils, tea and Grandma’s chicken soup are becoming more prevalent for preventing and treating colds among healthy-minded consumers, OTC medication is still a key component in their cough-cold arsenal, and sales of OTC cold remedies often drive
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Retail health care & wellness
In the past several years, retailers have been moving toward a business model geared toward health and wellness services that include and go beyond pharmacy to retail clinics and such other consumer-facing initiatives as health and wellness programs.This shift is the result of a convergence of diff
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VMS: Efficiency and information drive sales
Consumers buy diet, vitamin and sports nutrition products for a variety of reasons.