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Consumer Health Marketing Playbook: An Untapped Strategy for Sustainable Brand Growth


With consumer health booming, OTC marketers have opportunities to generate significant growth for their brands—if they embrace the right tactics. Tom Finn, retired president of the Global Personal Health Care business at Procter & Gamble, shares expert insights and tips on how to efficiently and effectively drive accelerated, sustained growth for consumer health brands.

In this playbook you’ll learn:

- The specific challenges and growth opportunities within key consumer health market segments
- How to cultivate the unique and durable power of professional education and recommendation
- Real success stories from Tom Finn during this tenure at P&G

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