“For 13 years, Wɘll People has been a leader in clean formulations, making clean beauty products with your health in mind,” Shirley Pinkson Manas, co-Founder of Wɘll People said. “Since the very beginning, we made it our mission to prove that natural cosmetics could perform just as well, if not better than any brand on the market and that’s what we achieve. Fans of Wɘll People have long hoped for a companion skincare collection and we’re thrilled to offer them to our community.”
Plant-powered ingredients consumers can find in the products include snow mushroom, which mimics the properties of hyaluronic acid by pulling moisture into the skin and leaving it plumped and hydrated; aloe juice to leave skin soothed and hydrated; and broccoli seed oil, which contains omega 6 and 9 to help skin stay smooth, hydrated and nourished.
“Thanks to our over a decade-long heritage of creating cutting-edge, super clean products, we’re able to offer skincare ingredients and formulas that can be trusted to perform at the highest, safest level,” co-founder and dermatologist Renee Snyder said.
New launches from the brand include:
Juice Cleanse Soothing Aloe Facial Cleanser, made with aloe juice, broccoli seed oil and geranium flower oil, this gel-based cleanser aims to remove impurities and cleanse the skin;
Plant Powderfoliant Renewing Charcoal Exfoliating Powder, powered by green tea powder, charcoal and lactic acid, this exfoliator turns into a lather with a few drops of water and polishes the complexion while also removing impurities;
Fresh Dew Snow Mushroom Gel-Cream Moisturizer, containing snow mushroom, broccoli seed oil and hyaluronic acid, this lightweight, gel-textured moisturizer hydrates the skin by supporting the skin’s moisture barrier while also improving texture and tone;
Revitalizing Dew Snow Mushroom Eye Gel-Cream, made with aloe juice, snow mushroom and broccoli seed oil, this gel-based eye cream deliver moisture to the eye area, while also minimizing the appearance of fine lines and fatigue; and
Plant Elixir Replenishing Botanical Facial Oil, featuring chia seed oil, avocado oil and meadowfoam seed oil, this oil moisturizes and leaves skin feeling radiant.
“With today’s heightened focus on wellness and self-care, the time couldn’t be more perfect for skincare from Wɘll People,” Pinkson Manas said. “As a pioneer in the clean beauty space and as a purpose driven company, we believe everyone looking for simple, effective, benefit-driven skin care will find solutions with Wɘll People skincare.”
Currently, the Wɘll People skin care line is available for purchase online at Ulta.com. It will launch on w3llpeople.com on Oct. 15, Target.com on Oct. 24 and hit select Ulta Beauty and Target stores in January 2022.