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Walmart, Humana roll out low-cost Rx plan in move that could roil Medicare market
WHAT IT MEANS AND WHY IT'S IMPORTANT Launching a pre-emptive campaign to capture a major share of the Medicare prescription market, Walmart and Humana have unveiled a boldly conceived, co-branded Medicare Part D prescription drug plan that offers steeply discounted premiums and co-payments.
(THE NEWS: Walmart, Humana unveil new Medicare Part D prescription drug offering. For the full story, click here)
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Genesis Today breathes new life into juice line
AUSTIN, Texas Genesis Today has launched a new advertising campaign for its line of superfruit juices.
This multichannel campaign, which includes print, broadcast, out-of-home and online spots, will encourage consumers to rethink their usual morning glass of orange juice through bold taglines that include: "Orange Juice Had A Good Run" and "Our Juice Can Beat Up Your Juice."
