Sundown Kids adds immune support products

Sundown Kids Vitamin C  Gummies and Sundown Kids Vitamin D3 Gummies are designed to offer an immune-support product targeted to help children's immune systems.
David Salazar
Managing Editor
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The Bountiful Company’s Sundown brand is growing its immunity offerings for children with its latest product. The brand is introducing Sundown Kids Vitamin C  Gummies and Sundown Kids Vitamin D3 Gummies. 

The company said the new products respond to growing demand for immune-support offerings from consumers. A MarketPlace survey from August 2020 found that immune health is a key reason people purchase supplements, with 54% focused on vitamin D and 53% focused on vitamin C. 

[Read more: Nature’s Bounty becomes The Bountiful Company]

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"Proactive care and wellness for adults and kids is at an all-time high. And as parents ourselves, we understand how important it is to keep our little ones healthy," said Aileen Stocks, president of wellness brands at The Bountiful Company. "We're focused on creating new ways for people to live healthier lives and make the most of each and every day — no matter how old — and this launch showcases our commitment to children. It marries immune health with clean vitamins — only the best for youngsters." 

The orange-flavored vitamin C gummies are formulated to help maintain strong joints, gums and heart health, while the D3 gummies target immune health, strong bones and teeth. 

The Sundown Kids immunity products have launched at CVS Pharmacy locations nationwide, as well as on