Walmart expands grocery delivery through Postmates
Walmart is bringing its grocery delivery service to customers in the Golden State.
Through its partnership with Postmates, the discount giant now offers grocery delivery in San Diego and the greater Los Angeles area. With these additions, Walmart now offers the service in seven markets.
The expansion coincides with Walmart’s goal of expanding online grocery deliveries to more than 40% of U.S. homes. Specifically, the company plans to expand its grocery delivery business across the United States in 2018, going from six metro areas to 100 during that time
Customers can place orders online, or through the Walmart grocery app. Walmart personal shoppers pick and pack orders, and Postmates associates deliver them to customers during their specified delivery window — groceries can be delivered same day. Customers can track deliveries in real time, and are notified when their order arrives.
The service has a flat fee of $9.95 for orders of $50 or more. New customers in California can get their first order delivered for free with a promotion code.
Walmart’s rival Amazon also continues to expand its own grocery delivery service. On Tuesday, the online giant launched same-day grocery deliveries from Whole Foods Market through Prime Now in the New York area, including parts of Long Island and select areas in New York City, including lower Manhattan and Brooklyn. It also debuted in Fort Lauderdale, Miami and Palm Beach, Fla. The service, which initially launched in February, now is available in 24 cities.
Survey: Click-and-collect also drives in-store sales
Click-and-collect programs may be a convenient service for customers, but the offering is becoming increasingly valuable for retailers.
When it comes to “superconsumers” — shoppers who used buy online, pickup in-store [BOPIS] at least two times in the past 12 months — 51% made unplanned purchases when they picked up their online orders in-store, compared with 37% of all online shoppers who made additional purchases when retrieving their orders, according to “The Rise of the Click and Collect Superconsumer,” a study from OrderDynamics.
According to the data, superconsumers spend, on average, $40 more on unplanned purchases when making a click-and-collect pickup. These customers also shop on every channel and claim to have shopped, on average, 45 times a year. Of that shopping activity, 23% are BOPIS orders.
Occasional consumers, those who used BOPIS once in the last year, also are shopping for additional items during their pickup visits, with 38.4% buying unplanned items. They spend, on average, $37 on these unplanned purchases.
When it comes to picking up their orders, 78% of superconsumers want to pick up their BOPIS orders within 24 hours. However, occasional consumers (53%) want their click-and-collect orders ready in two hours or less, the study said.
The return process also is very important to superconsumers and occasional consumers, alike. A majority of these customers (70% and 58%, respectively) prefer to return items in store. However, occasional consumers tend to return items more frequently, on average 39 times a year. Superconsumers make returns only 19 times per year, on average.
“The term ‘consumer’ has been used in the broadest sense to include a more general demographic of retail shoppers,” said Nick McLean, CEO of OrderDynamics. “But with significant investments being made to improve omnichannel operations, it is important to understand the preferences and needs of consumers most likely to use offerings like click-and-collect. Through this research, retailers can grow their business and remain competitive by understanding exactly who the ‘superconsumer’ is.”
Walgreens’ Find Care Now aims to make finding providers easy
Walgreens’ latest digital platform, Find Care Now, is looking to make it easy for patients to locate healthcare services in their area. The platform and marketplace, which adds to the Deerfield, Ill.-based company’s website and mobile app, is designed to connect patients with urgent care, health clinics, telehealth locations, lab testing services and even house calls, optical services and hearing services in certain markets.
“People expect accessible quality care that fits their busy lives, and this is another way in which we’re continually evolving our business to bring health care services closer to our patients,” said Richard Ashworth, president of operations for Walgreens. “Find Care Now is part of a series of innovations to offer a true omnichannel experience for Walgreens customers, as we work with others in the health care community to improve access to affordable health care services in the communities we serve.”
Among the providers that will be included in the Find Care Now marketplaces are health systems in such major cities as Chicago, New York, Atlanta, and St. Louis; such diagnostic and telehealth services as LabCorp and MDLive; and its own offerings, including Walgreens Healthcare Clinics, optical centers and hearing centers.
“Through market research, our customers showed they would welcome Walgreens as an online source of information about health care solutions and telemedicine,” said Giovanni Monti, vice president and director of healthcare innovation at Walgreens Boots Alliance, Inc. “By combining digital assets with our strong local footprint, Walgreens offers a unique and convenient model for patients to find care built around their needs. In addition, we have a growing number of provider healthcare collaborations and a product development roadmap that will soon add more valuable features to Find Care Now.”
The Find Care Now tool can be accessed via the Health Services section of the Walgreens mobile app and on Walgreens’ website. The care service options are made available based on a patient’s location and health condition, and they can view cash pricing inform