Products to Watch: HRG's 5 picks from September 2020

David Salazar
Managing Editor
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September saw CPG brands introduce 189 new products. Per usual, Hamacher Resource Group’s new product team took the time to sift through the 59 OTC products, 67 wellness items and 63 beauty offerings to find five that stood on their own as Products to Watch. 

1. Hyland’s Pain Relief Tablets 
Homeopathic brand Hyland’s added to its analgesic offerings with a quick-dissolving pain-relief tablet, featuring natural active ingredients with no acetaminophen or ibuprofen. Hyland’s Pain Relief tablets are designed to be non-habit forming, nondrowsy and easy on the stomach. The product, which can be taken without water, has no known drug interactions    

2. Refresh Digital Drops for Eye Dryness
With most IRL events going digital, more screen time means drier eyes. Refresh Digital Drops for Eye Dryness feature a clinical-strength formula to relieve eye dryness, burning, irritation and discomfort due to digital device use. The product, which helps tear evaporation, uses the company’s proprietary HydroCell technology to help maintain the volume of cells on the eye’s surface and prevent future irritation.   

3. Airborne Elderberry Chewable Immune Support Tablets
One of the biggest names in immunity is getting into elderberry, the ingredient du jour of immunity support. Airborne’s chewable immune support tablets are designed to be taken on the go, offering four times as much elderberry extract as other chewables. 

4. CeraVe Hydrating Cream-to-Foam Cleanser 
The latest from L’Oréal’s CeraVe brand is a cleanser that transforms from cream into a gentle foam to tackle oil, dirt and makeup without drying out the skin. The product includes three essential ceramides, as well as amino acids and hyaluronic acid to lock in water and leave skin feeling hydrated. 

5. Hempvana Pain Relief Cream
In addition to hemp seed extract for moisturization, the secret weapon in Hempvana’s Pain Relief Cream is its active ingredient trolamine salicylate, which gets to work instantly. The cream is designed to be absorbed quickly and offers a maximum-strength pain relief product that is vegan and cruelty-free, as well as free of phthalates, parabens and gluten. dsn