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11/08/2021

Perfect Corp., No7 partner on virtual foundation matching

The virtual try-on foundation matching diagnostic solution analyzes individual skin needs, foundation preferences and lifestyle concerns.
Gisselle Gaitan
Online Editor
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Perfect Corp. is continuing its partnership with several leading beauty brands to help merge the beauty and tech worlds.

This time, the company announced that it would be working with No7 to launching a virtual try-on foundation matching diagnostic solution.

“AI and AR technology is fast becoming a crucial part of a beauty brand’s digital transformation strategy, as more shoppers become accustomed to shopping online and seek out more opportunities for personalisation,” Alice Chang, founder and CEO of Perfect Corp., said. “We are thrilled to be working with No7 on their first virtual try-on solution, which harnesses the power of advanced AI and AR technology to help customers find and test their perfect foundation match with true-to-life results.”

[Read More: Just For Men, Perfect Corp. partner on virtual color sampling for beards]

Powered by Perfect Corp.’s AI Foundation Shade Finder technology, the tools can be used via mobile or tablet on the Boots websites. From there, consumers will be met with an algorithm-based questionnaire that diagnoses the user’s individual skin needs, foundation preferences, and lifestyle concerns that could impact the skin to help find the right No7 shade match, the companies said.

After answering the questions, the tool analyzes skin tone against 10 million samples to give users the right foundation shade for them.

Once users are matched with their best foundation range and shade, they are able to virtually try on their match and experiment with shade options, the company said.

[Read More: YouCam Makeup, Make Up For Ever debut AI-powered foundation shade match]

In addition to providing a foundation match, the toll also gives personalized matches on other products including powders, concealers, primers and fixing mists.

“At No7, we’re responding to ever increasing consumer demand for personalisation and the accelerated shift to digital beauty behaviours due to the global pandemic,” Kiran Sandhu, the global innovation manager at No7 Beauty said. “Through qualitative consumer research we discovered that for foundation users finding the right shade is just one half of the picture. Finding the right range that works with individual skin goals and concerns is the other. No7 Personalised Foundation Analysis, powered by Perfect Corp's expert technology, offers a holistic solution which combines skin and colour analysis to provide a truly personalised recommendation. This analysis not only provides customers with the right foundation shade, but also offers the right foundation based on the customer’s unique skin needs. We tested the Personalised Foundation Analysis experience with a consumer panel of 932 users and 84% agreed it gave them confidence in finding the perfect match!”

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