Vitafive, Harmony Hemp win DSN/ECRM Buyers’ Choice Awards
Vitafive won the Drug Store News/ECRM Buyers Choice award for its vitamin and supplement gummies during ECRM’s recent Vitamin, Weight Management & Sports Nutrition EPPS. Harmony Hemp was a finalist with its line of non-CBD hemp-based supplements.
The two companies were selected from dozens of entries in the award program, samples of which were displayed during an Innovation Hour opening reception. Buyers met with suppliers during the hour and cast their votes based on product innovation and packaging, as well as their discussions with participants.
First place winner vitafive’s goal is to provide vitamins and supplements that help enhance the five food groups, with products developed to be as delicious as they are healthy for consumers. The gummies address various health needs such as immunity, cognitive function, beauty, healthy bones, and restorative sleep, and are gluten-free, allergen-free and vegan.
The packaging is designed to be informative, exciting, and eco-friendly, focusing on the product’s key feature so the consumer knows not just what they are buying, but why they are buying it. By using pouches over bottles, the company says it uses 80 percent less plastic.
“We believe one of the reasons that we won the Buyers Choice award is because our packaging drew in buyers and the samples allowed buyers to taste the product,” said Garrett Adair, Co-Founder of vitafive. “In our minds is a huge plus because that is exactly how consumers will experience our product on shelves.”
Finalist Harmony Hemp founder Courtney Roundy began learning about CBD from his good friend whose son was experiencing positive results treating Schizophrenia with CBD. Having known his friend’s son prior to diagnosis, seeing the results firsthand was the catalyst for further research and the development of Harmony Hemp. The company has since developed several condition-specific formulations enhanced by CBD as a result of the evidential findings of this remarkable plant. With 34 years of FDM experience and existing vendor relationships among all major retailers, Roundy knew he was in a unique position to bring Harmony Hemp’s vast selection of cross-category products to a larger audience and help as many people as possible with their overall wellness.
The winning product is actually a non-CBD extension of Harmony Hemp’s condition specific, hemp supplements. Understanding the state-to-state and federal regulatory constraints and the stigma associated with CBD, Roundy knew that a staged product launch, from non-CBD to CBD products, would be ideal for the mass retail market. “By creating a family friendly, non-CBD line in addition to the CBD line, Harmony Hemp will bridge the gap national retailers have regarding CBD,” said Roundy. “By having a staged product launch from non-CBD to CBD products, we enable retailers to be first to market and have their stores become a destination which will inevitably grow the basket.”
“The two Buyers Choice award winners demonstrate just how much the VMS category is innovating,” said Judy Ard, VP of Healthcare for ECRM. “Whether it’s informative and unique packaging as with vitafive, or a product which provides a non-CBD on-ramp to future CBD adoption, as with Harmony Hemp, these suppliers are thinking of tomorrow’s needs today.”
Implus acquires RockTape
Athletic, fitness and outdoor accessory company Implus is adding to its portfolio with its latest acquisition. The Durham, N.C.-based company recently announced the acquisition of RockTape, a maker of kinesiology tape, medical education and other health-and-wellness products.
“We’re excited to be partnering with the RockTape team and think the brand has massive room for growth within our current distribution network,” said Implus CEO Seth Richards. “In addition, the existing team’s experience in the clinical channel should provide tangible benefits for a number of our other brands.”
RockTape will join Implus’ existing portfolio of health-and-wellness brands, which include TriggerPoint, Harbinger, Spenco, Perfect Fitness and SKLZ. As part of the deal, Implus will maintain RockTape’s office in Campbell, Calif., as it will support the expansion of the newly created vertical within Implus for RockTape and other products.
“My team and partners at RockTape built an awesome business by providing great product and relevant education with the key focus of making people’s lives better,” said Greg van den Dries, CEO of RockTape. “I think Implus is the perfect partner to build on those core values.”
Implus is majority-owned by Boston-based investment firm Berkshire Partners. Since the company invested in Implus in April 2015, it has made nine acquisitions, including RockTape.
HRG highlights best August launches from up-and-coming products
Hamacher Resource Group looked at up-and-coming products to watch in August that it thinks should be on retailers’ radar. Waukesha, Wis.-based HRG said that during August, its team reviewed 227 new products, 79% (179) of which were wellness products, 7% of which were OTC products and 14% (32) were beauty products.
Theraflu PowerPods Daytime Severe Cold
The GSK Consumer Healthcare brand brought more convenience to its mainstay cough-cold product with the launch of
its PowerPods. Designed to be used with single-serve coffee makers, the product’s distinct and convenient form is what HRG said put it at the top of the list.
BioFreeze Soothing Pain Relief Cream
As it celebrates 25 years, the external analgesic brand from Hygenic, BioFreeze, has added a new formulation to its line of products. The soothing pain relief cream joins its classic gel and continuous spray products to relieve pain from sore muscles, backaches, sore joints and arthritis.
ClearPop Rapid Earache Relief
Looking to relieve earaches without medicine, ClearPop uses biomechanics and such ingredients as xylitol and vitamin C to help relieve pressure inside a child’s ear to relieve pain. Children suck on it like a lollipop to amplify suction in the oral cavity, while the ingredients loosen mucus to unblock the middle ear.
Pampers Pure Protection Diaper, Size 6, 38 count
Earlier this year, Pampers introduced the Pure Protection Diapers line, which is hypoallergenic and free from such ingredients as chlorine, fragrances, parabens and latex. They added sizes and larger pack sizes to the line in August, opening the option up to more parents.
Gold Bond Ultimate Cracked Skin Relief Fill & Protect Cream
Gold Bond’s latest offering is looking to fill cracks, minor cuts and scrapes. The product, which contains aloe vera and conditioning ceramides, is designed to repair chapped skin and leave skin soft and smooth. The cream also is designed to last through handwashing for long-lasting protection.