Pure Zzzs
HEALTH

Vicks ZzzQuil expands Pure Zzzs lineup

BY David Salazar

Vicks ZzzQuil is rounding out its melatonin-based offerings meant to help consumers get to sleep. With a recently commissioned Harris Poll survey finding that more than two-thirds of Americans say they have trouble falling asleep at least once a month, the Procter & Gamble brand is rolling out four new products under its Pure Zzzs product line.

The new options include the Vicks ZzzQuil Pure Zzzs Melatonin Liquid, Vicks ZzzQuil Pure Zzzs De-Stress and Sleep, Vicks ZzzQuil Pure Zzzs Beauty Sleep and Vicks ZzzQuil Pure Zzzs Kidz Melatonin Gummies. The melatonin liquid comes in Wildberry Vanilla flavor and is free of high-fructose corn syrup, lactose, alcohol and artificial flavors. The De-Stress and Sleep product uses melatonin and Ashwagandha, meant to help manage occasional stress and calm the mind, and comes in gummies and tablets in blackberry vanilla flavor.

Beauty Sleep is designed to help fight free radicals, the company said, noting that the gummy comes in a strawberry rose-flavored gummy with ginger and grape seed extract or a sugar-free tablet with turmeric and grape seed extract. The Kidz Melatonin Gummies are formulated for children 4 years old and older.

Phil McWaters, brand franchise director, North America, for Vicks, noted that as the company has seen positive response to the line, “we’ve also been working hard behind the scenes to deliver more innovations specifically tailored to their needs. We know there is no one-size-fits-all solution when it comes to sleep, but believe these extensions to the Pure Zzzs portfolio will help.”

The products currently are available at retailers nationwide.

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