SlimFast signs dietician to inform product innovation
SlimFast on Friday signed registered dietician Maryann Walsh as a consultant on the SlimFast Plan. Walsh will offer clinical nutrition and health expertise and help develop scientific insights in support of SlimFast meal replacement options.
“Our best ideas don’t exist yet. As we look to innovate the SlimFast Plan – we continue to unlock the science of SlimFast,” Chris Tisi, SlimFast CEO, said.
The role of SlimFast’s new registered dietician will include an interactive and social media component, as consumers will be able to chat directly with Walsh at SlimFast.com/SlimFastTogether as part of a private group that offers support and advice from its fellow members.
“It’s an honor to be involved and see firsthand people losing weight and living a healthy lifestyle following the SlimFast Plan,” Walsh said.
The SlimFast incorporates meal replacement protein shakes, smoothie mixes, bars, cookies, supplements and 100-calorie snacks into an overall weight-loss regimen outlined across its social media outlets and websites.
Operating out of Palm Beach Gardens, Fla., SlimFast was formerly held by Unilever, until the diet aid company was acquired by Kainos Capital in July 2014. Under its current ownership, SlimFast has developed a number of branded line extensions, including Advanced Nutrition, Advanced Energy, Boosters, Bake Shop and Snacks lines.
SlimFast has supported 50 clinical trials demonstrating weight loss with the use of its plan. It was awarded the ChefsBest Excellence Award for both the SlimFast Original and Advanced Nutrition ready-to-drink shakes in 2017 and 2018. The ChefsBest Excellence Award is awarded to brands that surpass quality standards established by independent professional chefs, the company stated.
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