New SlimFast Bake Shop gives dieters reason to indulge

BY Michael Johnsen

SlimFast on Thursday unveiled its SlimFast Bake Shop line of cookies and chocolate bar meal replacement options. Each offering, available in four different flavors including peanut butter chocolate chip, double chocolate chip, chocolatey crispy cookie dough and chocolatey peanut butter pie, contains 1 g of sugar and up to 15 g of protein.

“The new Bake Shop line gives dieters another meal replacement solution, so they don’t feel deprived while losing weight,” Chris Tisi, SlimFast CEO, said. “SlimFast drinkers have told us how much they love our shakes and smoothies, but miss the ‘chew’ of food. Now people can indulge in the baked treats they love, without the guilt.”

Executives said the Bake Shop products will be easy to incorporate into the SlimFast Plan, which is a reduced-calorie diet paired with regular exercise and plenty of fluids. Though individual results may vary, average weight loss realized through this plan has been 1-to-2 lbs per week, the Palm Beach Gardens, Fla.-based diet aid company said.


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