HEALTH

MegaFood expands supplements line

BY DSN STAFF

MegaFood, a brand that focuses on creating vitamins and supplements with whole foods, unveiled its new innovations.

The Baltimore-based company is introducing four new innovations that are Non-GMO Project Verified and certified Glyphosate Residue Free, or GRF, by the Detox Project.

“At MegaFood, we’re all about nutrition with ambition — from producing high-quality supplements made with real food from trusted farm partners to revolutionizing the agriculture system through our social impact initiatives, we are out to change the world by using our business as a force for good,” Robert Craven, CEO of MegaFood, said. “For over 40 years, we’ve been committed to making premium supplements with real, whole foods — and today, that dedication is stronger than ever. In working with farm partners that share our passion for sustainable and regenerative agriculture, our new innovations are a testament to our commitment to ‘real’ nutrition you can see and taste.”

The brand’s new innovations include:

  • Adult Multivitamin Powders, which are free of sweeteners and preservatives and come in Daily Multi Powder for Women, Daily Multi Powder for Women 55+, Daily Multi Powder for Men, Daily Multi Powder for Men 55+, Daily Multi Powder for Baby and Me and Daily Multi Powder Iron Free varieties;
  • MegaFood Gummies, which address such issues as immunity, joint health and sleep support among others. Each is made with two grams of sugar or less, real food sourced from trusted farm partners and does not contain added colorings, preservatives or high-fructose corn syrup;
  • Acute Defense Tablets, which contain high-quality echinacea, vitamin C, zinc and elderberry. It is formulated to support quick immune system responses and encourages optimal immune health; and
  • Shelf Stable Probiotics, which is made with vegetarian acid-resistant capsules, and comes in Digestive Health, Mood, Energy, Immune Defense and Women’s Health varieties.

Further information on each of the new products, including pricing, can be found on MegaFood’s website.

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HEALTH

Optimum Nutrition adds amino acids for muscle recovery

BY DSN STAFF

Optimum Nutrition is looking to help exercise enthusiasts in new ways.

The Downers Grove, Ill.-based company unveiled its new Essential Amin.o. Energy Plus Electrolytes. The product contains amino acids to help muscle recovery, caffeine for energy and electrolytes to replace those lost through sweat, the company said.

“Athletes love our Essential Amin.o. Energy line for a great tasting, anytime energy boost,” Trevin Morton, senior brand manager for Optimum Nutrition, said. “The addition of electrolytes, amino acids and caffeine from natural sources means Essential Amin.o. Energy Plus Electrolytes supports performance, endurance and active living.”

In addition, the product provides 100 mg of caffeine derived from such sources as green tea and green coffee bean extract. It also features 5 g of amino acids, potassium, sodium and no sugar.

“Optimum Nutrition innovates to meet the needs and tastes of athletes,” Morton said. “The growing popularity of sparkling beverages inspired us to create an entirely new, refreshing RTD perfect to grab-and-go.”

Optimum Nutrition’s Amin.o. Energy Plus Electrolytes is available in a powder that comes in pineapple twist, tangerine wave, watermelon splash and cranberry lemonade breeze. It also comes packaged in a ready-to-drink 12-oz. option that features such flavors as watermelon, strawberry burst, blueberry lemonade and grape, and contains 5 to 15 calories per serving.

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kratom
HEALTH

FDA continues crackdown on Kratom companies

BY David Salazar

The Food and Drug Administration has sent another round of warning letters to two vendors its said is marketing Kratom products with scientifically unsubstantiated claims. In particular, FDA commissioner Scott Gottlieb said the agency is concerned with companies making claims about the plant’s ability to treat opioid withdrawal and addiction, as well as other serious medical conditions.

“Despite our warnings and previous regulatory and enforcement actions, we continue to find marketers actively selling kratom with unsubstantiated claims,” Gottlieb said. “In support of the public health, we continue to urge consumers not to consume kratom and to seek appropriate medical care from their health care provider. We will also continue to take action against those who put the safety of Americans at risk and who violate federal law by making unsubstantiated health claims about products that they seek to sell.”

The FDA’s efforts earned the agency praise from the Council for Responsible Nutrition.

“CRN commends the FDA’s continued actions against companies that violate federal law by making unsubstantiated disease treatment claims for products such as kratom and appreciates the agency’s commitment to public health,” CRN senior vice president of scientific and regulatory affair Duffy MacKay said. “CRN applauds FDA’s issuance of warning letters to vendors who market kratom products with scientifically unsubstantiated claims including to ‘relieve opium withdrawals.’ Consumer safety and access to safe products and ingredients are critically important to CRN. We recommend that consumers seeking treatment of an opioid use disorder or addiction talk to a qualified healthcare professional or a public health authority.”

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