HEALTH

J&J and Walgreens partner on new loyalty offering

BY Michael Johnsen

NEW BRUNSWICK, N.J. – Johnson & Johnson Consumer Companies recently sponsored the Walgreens Balance Rewards for healthy choices program to encourage and reward healthy behavior with the integration of the Johnson & Johnson Official 7 Minute Workout app within the Walgreens Balance Rewards for healthy choices program. 

“Through our Balance Rewards for healthy choices program, Walgreens encourages members to adopt simple steps that can positively affect a person’s health, and collaborating with  Johnson & Johnson Consumer Companies within our digital ecosystem can further enhance awareness and participation,” said Adam Pellegrini, divisional VP digital health, Walgreens.
 
“Human behaviors drive the vast majority of healthcare costs. Approximately 80% of adult Americans don’t get the recommended amount of exercise, and lack of time and energy are among the top reasons cited for not exercising,” stated Len Greer, president of Johnson & Johnson Health and Wellness Solutions. “The Johnson & Johnson Official 7 Minute Workout app was designed to address these barriers.”
 
The J&J/Walgreens partnership allows program members to earn points by completing a workout using the Johnson & Johnson Official 7 Minute Workout app.  Balance Rewards for healthy choices members can also earn Balance Rewards points by purchasing participating products within the Healthy Essentials program, which include iconic brands across the Johnson & Johnson OTC portfolio such as Johnson's, Neutrogena and Listerine.
 

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Survey: Three-in-four Americans want access to pseudoephedrine

BY Michael Johnsen

WASHINGTON – Almost three-in-four Americans want to maintain access to medicines containing pseudoephedrine, according to an Asthma and Allergy Foundation of America survey that encompassed five states in the middle of the U.S. 
 
“The survey results are evidence that patients who need access to these medicines feel very strongly about access,” said Meryl Bloomrosen, AAFA’s SVP advocacy, policy and research. “A few states and localities have taken steps to impede people suffering from cough, cold and allergies from easily accessing the safe and effective FDA-approved therapies they rely on, and these places are greatly inconveniencing consumers.”
 
Across the five states, the survey found that among those using non-prescription medications to treat one or more condition:
 
  • 98% who experienced cold, cough and flu symptoms, and 88% of those living with nasal allergies, purchase non-prescription medication to treat their ailments;
  • 65% of those experiencing cold, cough, flu symptoms or nasal allergies would choose a decongestant based on a trusted brand that has previously worked for them rather than the one with the lower price;
  • 92% of those experiencing cold, cough, flu symptoms or nasal allergies feel it is important that their full-service pharmacy offer all of the safe and effective medications available on the market, including 84% who say a full spectrum of medications available is important even if they are not currently using them;
  • 71% of those experiencing cold, cough, flu symptoms or nasal allergies say that they somewhat or very unfavorably view pharmacies that remove medications containing PSE; and
  • 80% of those experiencing cold, cough, flu symptoms or nasal allergies say that they would feel somewhat or very unfavorably if they need to travel to more than one retail location to purchase all of the medications they need for themselves or their family.
 
The survey, conducted online for AAFA by Harris Poll Jan. 14 through 26, included 2,027 users of non-prescription medicine used to treat nasal allergies, asthma and/or cold, cough or flu in Illinois, Indiana, Oklahoma, Tennessee and Missouri. 
 
 
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Nordic Naturals pledges $25,000 to Big Brothers Big Sisters of America

BY Michael Johnsen

WATSONVILLE Calif. – Nordic Naturals earlier this month kicked off the back-to-school season with its “One + One = More” campaign to benefit Big Brothers Big Sisters of America, a nationwide non-profit organization that serves children ages 6 through 18. 
 
From July through September 2015, every time a consumer purchases a bottle of Nordic Naturals children’s products, the company will donate $1 to the life-changing work of BBBS, for a total contribution of up to $25,000. 
 
“Each year, as the back-to-school season approaches, we look for an organization that shares our passion for giving each generation what they need to grow healthy and strong,” said Joar Opheim, CEO of Nordic Naturals. “This year, we are pleased to support Big Brothers Big Sisters and their mentoring programs that help children realize their potential and build healthy futures.”
 
In addition, Nordic Naturals employees will support the campaign through “Build-a-Backpack Day” with BBBS at the company’s corporate headquarters here. This interactive activity for the Bigs, the Littles and the Nordic Naturals staff will provide backpacks for the start of the school year. And Nordic Naturals will host a Facebook contest in August — “Mentor 4 Change” — to help raise awareness about this organization. 
 
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