Huel launches ready-to-drink meal, additional innovations


Huel, a company that focuses on creating nutritionally complete meals that are convenient, affordable and have a minimum impact on the environment and animals, unveiled its latest innovations.

The Los Angeles-based company is launching Huel Ready-to-drink, new flavors of Flavor Boosts and reformulated v1.1 Pre-blend Powders. Each of the products are vegan and contain 27 essential vitamins and minerals, protein, essential fats, carbohydrates, fiber, and phytonutrients, the company said.

“We just recently shared our $26 million investor announcement with Highland Europe. We’re beyond thrilled to continue our growth and announce our newest launches, Huel Ready-to-drink, new flavors of the Flavor Boosts, and our reformulated v1.1 Powders,” Julian Hearn, co-founder of Huel, said. “While creating these new products, our consumers who are constantly on the go were at the forefront of our minds. We wanted to create new lines that offered a solution for everyone who feels they’re unable to consume nutritionally complete meals due to their hectic schedules. We know our U.S. consumers have given us their continued support and loyalty, which is why we’re committed to expanding and providing only nutritionally complete, affordable, sustainable meals for all.”

Huel’s Ready-to-drink product comes packaged in a 16.9-fl.-oz. bottle made out of 25% recycled plastic. It is gluten-free, soy-free, low in sugar and contains 20 g of plant-based protein, the company said.

The beverage, which is available in vanilla and berry flavors, will launch on Dec. 28. The Flavor Boosts will launch Nov. 29, and the v1.1 Pre-blend Powders can be purchased on Dec. 18. Further information on the products can be found on the company’s website.


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