Familiar juice maker breaks into energy drinks
Juice maker Welch’s is expanding its horizons beyond juice. The Concord, Mass.-based company is entering the energy drink space with its Welch’s Sparkling Plus Energy drinks, whose launch it announced Wednesday. The product pairs Welch’s juice with organic coffee extract to offer consumers energy, the company said.
“We saw a need in the market for an energy drink that actually tastes good,” said John Walston, Welch’s senior brand manager. “Welch’s Sparkling Plus Energy delivers a great, bold taste and it’s a product you can feel good about buying because as always, 100% of our profits go back to our small family farmers. The energy drink category is expanding, and we are excited to evolve our portfolio with a new product offering outside of the juice aisle.”
Welch’s said the new products will be available in 16-oz. cans in Sparkling Grape and Sparkling Fruit Punch varieties for a suggested retail price of $2.19. The company said the new product is aimed at a male audience in the current limited rollout markets of New York City, Philadelphia and Washington, D.C. The company said it would be expanding to more markets in the future.
ProBar’s latest launch goes with the gut
ProBar, maker of plant-based organic foods, is introducing a new line to make bring probiotics to its consumers’ busy days, the company announced Tuesday. The new ProBar Live line contains four flavors, all of which are infused with live probiotics.
“Our new PROBAR Live bars take this dedication to the next level, with a fresh take on plant-based protein bars by infusing the functional benefits of probiotics into every bite,” said Jeff Coleman, founder and CEO of PROBAR. “In our pursuit to deliver the cleanest nutrition panel possible, we’ve also focused on real food, like nuts, nut butters, pumpkin seeds, sesame seeds and date paste to let the true flavors of the ingredients shine through without adding unnecessary sugars.”
The ProBar Live bars are currently rolling out to the refrigerator section of Whole Foods stores nationwide, with more retailers to follow this year, the company said. ProBar said it’s necessary to refrigerate the bars to maintain freshness and the best texture, as they’re made without preservatives or emulsifiers. The four ProBar Live flavors — peanut butter, peanut butter chocolate chip, coconut cashew and almond butter — contain between 310 and 320 calories, as well as 10 grams of plant-based protein and 1 billion colony-forming units of probiotics, the company said.
The products, which also are available on Amazon.com and the ProBar website, are USDA Certified Organic, gluten-free and Non-GMO Project Verified.
Quest Nutrition brings breakfast flavors to protein offerings
With recent insights from DSM and the Hartman group highlighting consumer desire for breakfast options that fit a busy lifestyle, Quest Nutrition is looking to deliver breakfast flavors with its protein products. The company on Tuesday announced the introduction of its Maple Waffle Protein Bar and Cold Brew Coffee Latte Protein Powder, which it said were formulated to be low in net carbs and sugar.
“We’ve taken two of the most popular breakfast flavors and turned them into convenient options that meet our consumers’ health goals,” Quest Nutrition chief marketing officer Suzanne Ginestro said. “Maple is increasingly trending across food and beverage categories, and cold brew has grown 460% in recent years,” said Suzanne Ginestro, chief marketing officer at Quest Nutrition, citing a recent DSM trend study and a 2017 Mintel report on coffee sales. “We’re on a quest to create better versions of craveable foods and beverages, and now people can enjoy these flavors throughout the day, without compromising on nutritional value.”
The Maple Waffle bar includes waffle-like pieces and a caramel swirl the company said is meant to evoke syrup. It has 20 g of protein, 16 g of fiber, 5 g of net carbs and 1 g of sugar. The Cold Brew Coffee Latte powder includes cold brew extract and 24 g of protein, 3 g of net carbs and less than 1 g of sugar, Quest Nutrition said.
The recent launches join other recent introductions from Quest Nutrition, including Quest Protein Cookies, Quest tortilla Style Protein Chips and Quest Thin Crust Pizza. They are available at select retailers and the company’s website.