EZC Pak-D named 'Buyers Choice' at ECRM cough-cold event
The PPC Group won the ECRM/Drug Store News Buyers Choice award for the second straight year with its new EZC Pak-D immune support product during ECRM’s recent Cough/Cold, Analgesics & Allergy EPPS. Unipharma was a finalist with its DrKids Himasal Babies natural saline drops.
“Retail buyers attend ECRM’s sessions looking for innovative products like these to truly differentiate their assortments,” Judy Ard, vice president healthcare for ECRM, said. “It’s clear from the two selected winners that these buyers are seeking more natural solutions to consumers’ wellness needs.”
The two companies were selected from dozens of entries in the award program, samples of which were displayed in the ECRM hospitality area during the EPPS meetings. Buyers cast their votes based on product innovation and packaging.
Los Angeles-based PPC Group is a physician-led health products company focused on solving complex health problems, with a primary focus on inflammation, wound healing and infectious disease management.
The EZC Pak-D is a brand extension of the company’s base SKU offering EZC Pak, a physician-formulated immune support pack designed to reduce the overuse of antibiotics during cold and flu season, with the “D” referring to vitamin D. According to a WebMD study cited by the company, 95% of U.S. prescribers admit to writing antibiotics when unclear of their need, and patient expectation the No. 1 reason for this practice, which has contributed to rising antibiotic resistance. The EZC Pak-D is designed as a tool to address this problem with clinically formulated immune support in a packaging design developed to maintain patient compliance and satisfaction.
Unipharma, based out of Tamarac, Fla., was established as a purpose-built blow-fill-seal and conventional fill manufacturing facility designed with liquid and semi-liquid Rx, OTC and Nutraceutical product capabilities. It specializes in single-dose filling technologies such as BFS, fill-seal and liquid stickpack, as well as high speed conventional fill.
The company’s DrKids Himasal Babies are hygienic and natural saline drops made with Himalayan Salt to moisturize and soothe a baby’s airways. According to the company, Himalayan salt is a naturally occurring salt sourced from the deepest salt mines in the world and is free of many toxins and pollutants found in other forms of salt. It’s available in 30 premeasured single doses and is developed to be easy to use, practical and recyclable.