Bulletproof to expand distribution to more than 20,000 stores

BY David Salazar

Bulletproof 360, the company behind Bulletproof Coffee and the collagen protein movement, is expanding its footprint. The company on Monday announced that it would be expanding to more than 20,000 new retail stores nationwide. The company will be expanding to Costco, Target, Sam’s Club, Walmart, Publix, H-E-B, Safeway, QFC, Ralph’s, Meijer, Lifetime Fitness, Fred Meyer and King Soopers starting this spring, as well as more doors at Wegman’s and CVS Pharmacy.

The expansion follows the launch of the company’s apple pie-flavored Collagen Protein Bar, vanilla latte and dark chocolate flavors of its RTD Cold Brew with Collagen Protein and caramel-flavored RTD Cold Brew. Retailers will carry a selection of Bulletproof 360’s items, including the Bulletproof RTD Cold Brews, Collagen Protein Bars, Collagen Protein and Brain Octane Oil. Bulletproof noted all its items would be grouped together on-shelf to highlight the combined benefits of its products in achieving personal health goals.

“Offering Bulletproof products in this array of mainstream retail stores will introduce the brand and create access for millions of people who previously could not find Bulletproof,” said Anna Collins, president and COO of Bulletproof. “These new consumers now have an opportunity to take control of their physical and mental well-being through Bulletproof’s beverages, food, and supplements. We’re excited to welcome these new retailers and health-conscious shoppers into the Bulletproof community.”

The company noted that it currently is sold in Whole Foods, CVS Pharmacy, Wegmans, Sprouts and Vitamin Shoppe stores, and that it is the No. 1 single-serve RTD coffee brand at Whole Foods and Sprouts and the No.2 collagen protein brand in Whole Foods.


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