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10/26/2022

Nutrabolt rolls out Xtend Healthy Hydration drink mixes

Xtend’s Healthy Hydration sticks are available in lemon lime, strawberry banana and raspberry lemonade flavors.
Gisselle Gaitan
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Xtend Healthy Hydration

Nutrabolt’s Xtend brand is launching a new product line designed to help consumers obtain a healthy dose of hydration and recovery amino acids.

Healthy Hydration drink mixes — available in lemon lime, strawberry banana and raspberry lemonade flavors — are an on-the-go electrolyte supplement that offers a hydration boost without the sugar and also contains B and D vitamins, the company said.

[Read more: O Positiv caters to women’s health needs with capsules]

“We are thrilled to offer superior and healthier hydration for the on-the-go active lifestyle consumer with Xtend Healthy Hydration,” said John Herman, president of sales and marketing at Nutrabolt. “As the leading BCAA brand in the United States, Xtend has supported athletes in their recovery for over ten years, and we believe this new product will deliver next-level hydration when consumers need it most, whether in the gym or on-the-go.”

Made without the use of artificial sweeteners, flavors or dyes, Healthy Hydration sticks are designed to be added to water when on the move, the company said.

[Read more: Nutrabolt’s C4 revamps pre-workout brand]

Xtend’s Healthy Hydration sticks are now available for purchase online and at The Vitamin Shoppe.

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