Nutrabolt makes minority investment into Bloom Nutrition

Nutrabolt, the parent company of C4 Energy, Cellucor and Xtend, has made a minority investment in viral health and wellness brand Bloom Nutrition. 

Through this investment, Nutrabolt will take an ownership stake of approximately 20%, which is part of a larger $90 million financing that includes investor Clayton Christopher and firm Amberstone. 

Founded in 2019 by Mari Llewellyn and Gregory LaVecchia, Bloom Nutrition offers health supplements made to help consumers achieve their wellness goals. 

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“We are very excited to partner with Mari and Greg, two outstanding entrepreneurial founders, during the next phase of their company’s growth. They’ve built an incredibly strong brand and business over the past 4.5 years, yet there is still tremendous whitespace to pursue in the form of new product platforms and distribution opportunities,” said Nutrabolt chairman and CEO, Doss Cunningham. “It’s rare to find people like Mari and Greg who are so passionate about a lifestyle that they decide to make it their life’s work and create a business around it, but that is what happened here. Beyond their impressive growth and category leadership, it was their authenticity and love for the space that attracted Nutrabolt most to this opportunity.”

The investment will provide strategic growth capital to fuel and accelerate many key areas of Bloom’s business—namely demand-generation activities, product innovation, and expanding internal capabilities to support the growing business, the companies stated. 

“When we started this company, we could’ve never imagined building such a huge community, and inspiring so many to begin their wellness journeys," Mari Llewellyn, co-founder of Bloom Nutrition, added. "Our goal at Bloom has always been to help everyone ‘bloom’ into their best selves through nutritious and delicious supplements. It’s an incredible honor to have Nutrabolt join us in extending our mission further.”

Bloom co-founders remain the majority shareholders. As part of this investment, Doss Cunningham will represent Nutrabolt on Bloom’s board of directors. Clayton Christopher will also join the Bloom board.

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”We’re thrilled to partner with Nutrabolt in taking our company to new heights," said Greg LaVecchia, co-founder of Bloom Nutrition. "Their expertise and resources as industry leaders will enable us to scale effectively, fuel sales growth, and accelerate innovation. This is a significant leap forward, and we could not be more excited to embark on this next phase of growth together."