Flo’s O Positiv brand focuses on women’s health needs

Flo is expanding beyond its well-known PMS gummies.

The Los Angeles-based company launched a parent brand to house new products across a diverse set of needs.

O Positiv, which was designed to support a wide range of women’s health needs, is rolling out three products that address fiber, immunity and PMS concerns, the company said.

[Read More: Nutrafol rolls out postpartum hair health supplement]

Products consumers can currently shop from include GOGO Fiber Gummy, GTFO Immunity Gummy and FLO PMS Gummy.

“O Positiv is more than just a period brand — it’s a wellness destination for each aspect of a woman’s life, which is why we have products that help boost immunity and aid digestion, as well as fight PMS symptoms,” Brianna Bitton, co-founder said. “Our gummies are iconic candy ring shapes and the gummy product names all end with an O. When you see an O Positiv ring-shaped gummy, you know what you’re looking at.”

In addition, the brand also shared that it has named OB/GYN Jessica Shepherd as part of its medical advisory board for product advertisement.

[Read More: Alikay Naturals unveils cruelty-free, natural vaginal care products]

“The launch of O Positiv and the new website represent an exciting frontier as we tackle more diverse women's issues as successfully as we've tackled PMS,” co-founder Bobby Bitton added.

Currently, O Positiv products are available for purchase online at opositiv.com.