Kathy Ireland to enter cannabidiol consumer products business

BY Michael Johnsen

Level Brands announced Monday it has entered into a licensing agreement with Vancouver-based Isodiol International to develop Cannabidiol consumer products for kathy ireland Health & Wellness, a licensor to Charlotte, N.C.-based Level Brands, and for Level Brands subsidiary I'M1, the company's lifestyle brand for men.  

"Isodiol is an innovative, progressive and pioneering company," stated Kathy Ireland, Level Brands' chairman emeritus and chief brand strategist. "Isodiol's success in CBD products derived from hemp are 99% pure, bioactive and pharmaceutical grade. The products include body balm, tincture, skincare, nano-mist and functional beverages. One of the many responsibilities in this new venture is, for me personally, to serve as educator-in-chief about cannabidiol, and how it is used by Isodiol. This company is leading the strategy of appropriate uses of hemp derivatives, and Isodiol products are free of [tetrahydrocannabinol, the chemical compound responsible for a euphoric high]. It's ironic that people find controversy in the powerfully useful hemp plant. Without THC, hemp has many natural and important uses, which are beneficial in countless ways. We need people to please understand, that hemp, without THC, is similar to a grape without fermentation."

[quote-from-article] "Level Brands is committed to exploring new and cutting edge technologies and products and bringing them to the American market," noted Martin Sumichrast, Level Brands' CEO.  "Isodiol is a pioneer and a leader in the commercialization of a 99% pure, bioactive pharmaceutical grade CBD derived from the hemp plant. We are excited to work with Isodiol on developing the highest quality hemp derivatives-based consumable and topical skin care products for kathy ireland Health & Wellness and I'M1."

"We look forward to benefitting from Kathy Ireland's proven track record in product strategy and marketing," added Marcos Agramont, president Isodiol.  "Ms. Ireland has an uncanny sense of her consumers' tastes and needs, which has led to their extraordinary loyalty and confidence in her products. Having brought over 17,000 diverse and popular products to market, she has captured the hearts and minds of millions of customers who actively and consistently support her brands.  Ms. Ireland will bring tremendous energy into this burgeoning field, and we are eager to work with her and the incredible team assembled at Level Brands."

The new Isodiol kathy ireland Health & Wellness and I'M1 products are expected to debut in mid to late Spring 2018 and be available online and in select retail stores.  Level Brands is committed to social responsibility, with each partner, client and licensee supporting its Millennium Development Goals to improve the condition of lives around the world.

Encore Endeavor One, Level Brands' corporate brand management and producer of experiential entertainment events, will provide strategic advisory services for the new wellness product lines.

kathy ireland Health & Wellness, I'M1 and EE1 are led in marketing and creative by Stephen Roseberry, president and chief marketing officer of kathy ireland Worldwide, together with that company's global creative director, Jon Carrasco.



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