Muscle Milk rolls out Plant Protein line with athlete-focused campaign
Muscle Milk is shining a light on its newly launched Plant Protein Shake line, with the “Strength for it All” campaign.
Starring MLB star Julio Rodríguez, 7x WNBA All-Star Candace Parker and global soccer superstar Christian Pulisic, the initiative showcases how strength isn’t just for the gym, but for all of life’s big and small moments.
“Our new Muscle Milk campaign shows the parallels between the inner and outer strength required to do both everyday tasks and the regimens of pro athletes,” said Marissa Pines, senior marketing director for Muscle Milk. “As a brand that appeals to active people of all backgrounds, our goal is to make our products feel accessible for everyone.”
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The brand’s new Plant Protein Shakes, which come in chocolate and caramel vanilla flavors, contain 25 to 30 g of protein per container, the company said.
Christian Pulisic will be the face of Muscle Milk Plant Protein in the installment of “Strength for it All” creative launching in May. The hero spot features new Muscle Milk Plant Protein shakes alongside other product options from Muscle Milk.
“Working with Muscle Milk has been a true partnership from the start. We got to film the new ads at our practice space in Milan, so I was right at home on the set,” said Christian Pulisic. “I’m excited for fans to get to try Muscle Milk Plant Protein. I’ve been reaching for the Caramel Vanilla flavor after practice or an intense game.”
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Muscle Milk’s new Plant Protein Shakes are available for purchase where the brand’s products are currently sold.
