“Lip Smacker has always been about more than just lip balms – it’s about memories, self-expression, and a sense of nostalgia that brings smiles to people's faces,” said Alice Chen, Lip Smacker’s senior vice president of marketing. “From 1973 to now, our brand has left an indelible mark on individuals of all ages. We’re incredibly proud of the legacy we’ve built and the impact we've had and are excited to continue delighting lips and hearts for many more years to come.”
The 50th Anniversary Vault Collection serves as a tribute to Lip Smacker's evolution and features a kaleidoscope of flavors the brand has introduced over the years as well as a range of licensed brand products, the company noted.
Featuring a conditioning formula, each lip balm has multiple moisturizers and special emollients to keep lips soft, shiny and moist. They also help to prevent and guard against dry, chapped and cracked lips.