Some market watchers group the sports nutrition and weight loss categories together. It’s a little clunky, to be sure, but there’s some overlap. Protein, as the prime example, helps build muscles and so has found a home in sports powders and recovery drinks. Protein also provides satiety, making you feel fuller longer. In that way, protein is also helpful for those looking to manage their weight.
Green coffee beans are not found in your average cuppa joe. These are the red fruits that enrobe the black coffee beans within and are sometimes also referred to as coffee fruit or coffee berries. While these contain a little caffeine (between 5 mg to 20 mg per serving), they also contain chlorogenic acid, which Chinese researchers showed can prevent weight and fat gain. That makes green coffee beans promising for weight management, a bit positive for energy, plus researchers at Auburn University showed in a human study that it improves reaction time, attention and focus.
Supplements for Weight
Supplements can also help support weight management through a variety of means. Some herbs can fine-tune metabolism to help burn fat, as with thermogenic ingredients, while others slow down digestion so the energy from foods is stretched longer, which also helps with adjacent health concerns like blood-sugar issues.
“Consumers old and new are gravitating toward the weight management category, not to hit a specific weight loss goal or number, but for the state of their overall health,” said Jarrod Jordan, chief marketing and digital officer at Iovate, which markets the Hydroxycut weight management supplement. “There is a renewed sense of consciousness given the very public outcome of COVID on those with previous morbidities and comorbidities.”
Coffee, good ol’ coffee, has also been shown to have positive effects on weight loss. For every doubling of caffeine intake, the mean reduction in weight, body mass index and fat mass increases by 22%, 17% and 28%, respectively, according to Iranian researchers at the Research Center for Biochemistry and Nutrition in Metabolic Diseases at Kashan University of Medical Sciences.
Green tea contains lesser amounts of caffeine compared with coffee, along the lines of 40 mg versus 100 mg. But it’s the green tea catechin EGCG that appears to help people lose weight by inactivating enzymes that reduce thermogenesis, or the production of body heat. More calories burned equals more weight shed.
Researchers at the Catholic University of Sacred Heart in Rome conducted a placebo-controlled study that gave 100 overweight subjects, between the ages of 25 to 60 years old on a reduced-calorie diet, 150 mg twice daily of a branded ingredient EGCG complexed with phospholipids for increased absorption (Slimquick Pure). While there was no difference seen at 45 days, by the end of the 90-day study, the EGCG group experienced a significant 14% decrease in waist circumference compared with 7% for the diet-only group, a significant 31 lbs. weight loss compared with 11 lbs. for the diet-only group, plus significant decreases in total cholesterol and triglycerides.
Apple cider vinegar, or ACV, is a trending supplement today, yet it does not have much research showing it helps people lose weight. One small study took place at the Shahid Beheshti University of Medical Sciences in Iran. Researchers there took 39 people, split the group in two, with both cutting calories by 250 per day, while one group also drank 1 cup per day of apple cider vinegar for 12 weeks.
The ACV significantly reduced body weight, body mass index, hip circumference and appetite score, in addition to experiencing lower triglycerides and total cholesterol. The weight loss was 8.8 lbs. for the ACV group and 5 lbs. for the control group. Those are modest results, with the further caveat that it was a small study — and the participants had to consume 1 oz. of liquid ACV a day.
Botanical combos: In a recent double-blind clinical study, 140 healthy overweight people followed an 1,800-calorie diet and a walking plan for 16 weeks. Half the participants were given Slimvance Core Slimming Complex, and the other half were given a placebo. Those taking Slimvance lost almost 10 lbs. more and over 1 in. more around their waist and hips compared with those taking a placebo.
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“The synergistic combination of three spice extracts that constitute Slimvance were selected from hundreds of different herbs examined using sophisticated screening techniques,” said Seth Flowerman, executive vice president of PLT Health Solutions, the ingredient supplier of Slimvance. “They were studied to assess their ability to work synergistically to inhibit fat accumulation and promote the breakdown of fat in mature fat cells.”
It’s this type of rigorous investigation and subsequent clinical science that attracts brands that create compelling solutions consumers can trust.
The COVID-19 shutdown unlocked the weight management sector, and the COVID-19 pounds people put on still have not been shed. That means the near future of the category remains buoyant. Coupled with an always innovative functional beverage market, particularly energy drinks, and the year ahead for sports nutrition and weight loss looks to keep growing quite well. That’s good news for in-store retailers.
Atkins Nutritionals Vanilla Cream Shake SRP: $10.19 for 16.9 oz./4-pack
This classic meal replacement beverage contains about one-third of the daily value of all the essential vitamins and minerals. But what really makes it a proper weight management meal replacement is 23 grams of protein. Plus, this nutritious meal replacement contains only 230 calories per bottle.
Haleon Alli SRP: $54.99 for 60 capsules
This FDA-approved, nonprescription OTC weight-loss pill contains orlistat as the active ingredient. Orlistat decreases the amount of dietary fat absorbed in the intestines, about 25% of which is passed through bowel movements. One pill should be taken before fatty meals. One study showed Alli led to an average additional 5.7 lbs. of weight loss over a year compared with those who only similarly dieted and exercised.
Iovate Hydroxycut Original SRP: $19.99 for 60 capsules/30 servings
This green coffee bean extract is standardized to deliver 45% chlorogenic acids, plus 200 mg caffeine, apple cider vinegar and B vitamins. In one clinical trial, people on a low-calorie diet took Hydroxycut for 60 days and lost 10.95 lbs. versus the placebo group’s 5.40 lbs. A different eight-week study on 90 participants showed those taking it lost 3.7 lbs. versus the placebo group’s 1.25 lbs.
Liquid IV Yuzu Pineapple Energy Multiplier SRP: $24.99 for a pack of 14 sticks
Each single-serve packet contains Coffeeberry for 100 mg caffeinated energy, CognatIQ coffee fruit extract to support mental functions and L-theanine to make you relaxed but not drowsy. This travel-friendly formula comes in a tasty flavor of pineapple with tart yuzu. It is also formulated with enhanced absorption technology — faster hydration than water alone.
Mason Vitamins Fat Burner SRP: $8.49 for 60 tablets
Super Citrimax is an ingredient launched 20 years ago as the next-generation hydroxycitric acid compound to take the place of ephedra. Citrimax has been shown in human clinical trials to curb appetite, burn fat and promote normal cholesterol levels. Fat Burner also includes 80 mg of caffeine and chromium picolinate to support healthy blood sugar levels.
Solgar Energy Kicks SRP: $43.99 for (12) 2 fl.-oz. bottles
Fruit-forward shots provide 200 mg of caffeine from green tea, guarana and yerba mate. The packaging is family-friendly and it comes in a natural pomegranate flavor. Vitamins B6 and B12 round out the nutritional profile. It is free of gluten, wheat, yeast, salt, GMOs, artificial flavors, sweeteners, preservatives and colors.
Windmill Vitamins Keto Science Keto Burn SRP: $19.99 for 60 capsules
Each capsule provides healthy fats from safflower oil and patented ketone salts the body uses for energy. When taken on an empty stomach, the ketones should reduce hunger, control carb cravings and provide energy by burning more fat. It’s also available in gummies.