Rising Stars: HRG highlights top product launches from October
The new product team at Waukesha, Wis.-based Hamacher Resource Group keeps busy, and October was no exception. The team evaluated 120 products that launched during the month across OTC, beauty and wellness categories. Of the total products, roughly 49% (58 products) were beauty, 28% (34 products) were wellness-focused and 23% (28 products) were OTC-focused. The standouts were:
WaxRx Ear Wash Refill Kit
Dr. Easy, makers of the WaxRx ear wash system, added an option to refill the system in October. The kit includes ear drops with chamomile and aloe to soothe the ear, as well as a pH-conditioning ear rinse used after earwax removal. The ear rinse is designed to balance the ear’s pH to reduce risk of infection.
Listerine Ready! Tabs, Clean Mint
The latest from Johnson & Johnson’s Listerine brand, Ready! Tabs transform in a user’s mouth from solid to liquid. Users simply chew to activate the tabs, swish the liquid around and then swallow after 30 seconds. The product is alcohol-free to make it safe to swallow, and the company said it is formulated to last for hours.
Kamedis Calm Eczema Therapy Wash
Kamedis Dermatology, maker of botanical-based skin care products, expanded its offerings with its Calm Eczema Therapy Wash. The product is formulated for skin that is extremely dry, red, itchy and irritated due to eczema. Its botanicals are meant to work in combination to provide prebiotic properties that the company said contribute to overall skin health.
Neutrogena Makeup Remover Cleansing Towelette Singles
In an effort to make makeup removal easier on-the-go, J&J’s Neutrogena brand debuted these individually wrapped face wipes — a more portable version of its mainstay makeup removing towelettes. The product is packaged in bags of 20 wipes that the company said are ideal for on-the-go.
Mucinex Children’s Stuffy Nose Nasal Spray
Reckitt Benckiser has extended its Mucinex brand’s offerings with Mucinex Children’s Stuffy Nose Nasal Spray, meant for children age six years old and older — the first for this age group for the brand. The nasal spray is formulated to last as long as 12 hours to relieve stuffy noses.
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