Eye

  • MaximumLash

    MaximumLash is an eyelash conditioner that promises to enhance the appearance of your natural eyelashes without breaking the bank. Priced at about $49, MaximumLash is an ideal fit for the beauty maven who wants longer, fuller lashes but doesn’t want to spend the money on a pricey prescription treatment. MaximumLash is a water-based formula that is fortified with vitamins and peptides to strengthen and enrich lashes. MaximumLash is to be applied once a day on a clean face, much like liquid eyeliner.

  • Cosmetics: Mascara tech innovation helps volumize makeup

    Thanks to technological innovations within mascara, the category has driven sales of eye makeup, and looking forward, mascara formulas that are infused with eyelash-enhancing treatments and packaging that offers greater customization not only will volumize lashes but also sales at retail.


  • OCuSOFT relaunches Tears Again advanced Liposome Spray

    RICHMOND, Texas — OCuSOFT, Inc., a leading maker of remedies for the treatment of ocular surface disease, has relaunched Tears Again advanced Liposome Spray, a unique eyelid spray for Meibomian Gland Dysfunction sufferers. Used in conjunction with OCuSOFT Lid Scrub Eyelid Cleanser, the new eyelid spray is ideal to promote good eyelid hygiene and healthy eyes and to help provide relief from eyelid irritation throughout the day, according to the company.

  • Kiss' new products enhance eyelashes, brows

    NEW YORK — Kiss is looking to simplify the application of false lashes with its new Kiss premium eyelashes with patent-pending application strings.

    The lashes, priced at $3.99, will launch in February and will be sold at Walgreens, CVS/pharmacy and Walmart.

    Also launching in February is the new Kiss duo collection for brows, which will be available at limited Walmart stores nationwide.

    For those who need to tame unruly brows, get a fuller look or add more definition, Kiss is launching a range of duo pencils for multifunctional use.

  • Alcon introduces new lubricant eye drops

    HUENENBERG, Switzerland Alcon on Monday announced the launch of Systane Balance lubricant eye drops, formulated with HP Guar, borate, sorbitol, propylene glycol and Alcon’s exclusive LipiTech System -- an emulsion technology of mineral oil and an anionic phospholipid. The new eye drop is designed to restore the lipid layer and the natural tear film to allow for relief of dry-eye symptoms.

     

  • Q&A: Eyelid clean-up

    At the ECRM Health Care EPPS conference, OcuSoft presented a pair of new offerings. Drug Store News caught up with OcuSoft president and CEO Cynthia Barratt for a rundown on eye care today.

    Drug Store News: What is the opportunity within eyelid cleansers?

  • New Lierac Paris eye makeup remover strengthens eyelashes

  • Retailers should look to eye care to whet sales

  • RediClinic offering Latisse consultations

    HOUSTON RediClinic, which operates 22 retail health clinics inside select H-E-B stores in the Greater Houston and Austin area, now is offering Latisse, an FDA-approved prescription treatment to grow lashes.

    Latisse is a prescription treatment for hypotrichosis used to grow eyelashes. Eyelash hypotrichosis is another name for not having enough eyelashes or eyelashes that are inadequate. The topical solution must be applied each night on the skin of the upper eyelid margins at the base of the eyelashes. Results are gradual and peak after 12 to 16 weeks.

  • Jan Marini discontinues its eyelash enhancer
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