Essentia Hydroboost adds flavor to water beverages
Essentia Water is rolling out its flavored and functional water line.
Hydroboost products, which do not contain artificial sweeteners, flavors or colors, feature a blend of B-complex vitamins and 400 mg of electrolytes, the company said.
“Essentia Hydroboost expands the Essentia Water portfolio to deliver more Supercharged Hydration than ever before,” said Zola Kane, head of marketing at Essentia Water. “As our lives get busier and busier, hydration becomes even more important. Essentia Hydroboost, created without excessive ingredients and complicated claims, makes it easier for people to choose a water that is not only delicious, but provides a boost of hydration when they need it most.”
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The beverages are available in lemon lime, peach mango and raspberry pomegranate flavors. The beverage line is making its debut with a campaign starring singer and songwriter Tate McRae.
“Performing live is a lot of fun, but it requires stamina, resilience, and staying hydrated,” said Tate McRae. “Essentia has always been my go-to water of choice so I'm excited to add Essentia Hydroboost to my routine for that extra boost during my upcoming world tour.”
In addition to Tate McRae, the brand also will be rolling out additional campaign assets for Hydroboost that star its other partners including Miami Heat’s Jimmy Butler and boxer Javon “Wanna” Walton.
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Essentia Hydroboost is available at retailers nationwide in a 15.2-fl-oz. bottle that retails for $1.99 and a 12-pack that retails for $21.48.
