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04/20/2022

Emergen-C expands Botanicals line with 2 new supplements

New additions to the Botanicals line of gummy and powder supplements include ashwagandha and apple cider vinegar supplements.
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Emergen-C is welcoming two new additions to its Botanicals line of gummy and powder supplements.

The latest additions to the Warren, N.J.-based company’s portfolio are  ashwagandha and apple cider vinegar supplements.

[Read More: Playing defense: The immunity category is thriving]

Made with natural botanicals, as well as key vitamins and minerals, each new product also contains high potency vitamin C, the company said.

“Immune health and stress can impact your overall well-being in a number of ways, and with many people experiencing stressful moments daily, we want to help,” said Evelyn Furia, Emergen-C brand director at GSK Consumer Healthcare. “As a partner in achieving everyday wellness, Emergen-C is expanding the Botanicals line to offer products that address key areas of wellness like immune health and occasional feelings of stress, and these innovations help support and meet the needs of consumers wherever they are on their wellness journeys.”

With the apple cider vinegar dietary supplement, which harnesses the ingredients of apple cider vinegar in an apple-flavored powder, consumers can expect an infusion of plant-based botanicals, as well as vitamin C to help support the immune system, the company said.

[Read More: Bragg intros energy boosting apple cider vinegar supplements]

The Emergen-C Botanicals ashwagandha comes in a berry blend flavor in gummy and powder forms, and contains a blend of organic turmeric, ginger and elderberry.

Consistent with the range of Emergen-C Botanicals products, both new supplements contain 250 mg of high potency vitamin C per serving, as well as zinc and manganese. The vegetarian products also are free of gluten and caffeine, the company said.

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