Nutritional food, ingredient and supplement manufacturer Bioriginal is looking to help retailers capitalize on consumer demand for immune-focused supplements with its latest product. The Saskatoon, Saskatchewan-based company has introduced Immune Enhance, a plant-powered immune support supplement for private-label use.
The company noted that the Council for Responsible Nutrition’s 2020 Consumer Survey found that immune support is the No. 2 reason survey respondents said they take dietary supplements. It was the top reason for respondents ages 18 to 34.
Bioriginal’s Immune Enhance capsules contain elderberry, acerola, zinc, ginger and BioVin whole grape extract, as well as vitamins B6, C and D3.
“We specifically chose ingredients that would provide a boost to immune defense and make the most meaningful impact on health and wellness,” said Rakesh Kapoor, Bioriginal director of science and technology. “Immune Enhance is a unique formulation made with only pure source ingredients — backed by science — to support a strong, responsive immune system.”
The company said the product has been formulated to optimize daily immune health and can be taken daily.
“Bioriginal will continue to formulate and develop innovative products to address consumer needs,” said Joe Vidal, president of Bioriginal. “With a heightened awareness on the importance of a strong immune system for overall health and wellness, the launch of Immune Enhance is an exciting development in direct response to market feedback from our colleagues and customers."