BEAUTY CARE

YouCam Makeup, Maybelline bring runway beauty to AR experience

BY Gisselle Gaitan

Fashion week fans can now try on runway beauty looks, thanks to YouCam Makeup and Maybelline New York’s latest collaboration. Through the Perfect-owned company’s app, beauty enthusiasts can access the creations by checking out the Maybelline Fashion Week series, which also will spotlight the new Total Temptation collection from the New York City-based beauty brand.

“As the official New York Fashion Week cosmetics sponsor for nearly a decade, with over 10 shows this season, Maybelline New York was the perfect partner to collaborate with and launch this unique digital runway experience through YouCam’s AR and AI capabilities,” Alice Chang, CEO of Perfect said.

Users can opt for ultra-glam catwalk looks with bold berry lips, dramatic smoky shadows, natural glow-y skin, matte nude lips, soft purple lips, and flared lashes. The fashion week trends can be experienced in real time with the app’s makeup trials, which are complete with Maybelline product pairings.

“Maybelline is excited to make our New York Fashion Week makeup looks easily accessible to women and provide them with the tools to make it their own thanks to YouCam’s innovative technology,” Laetitia Raoust, Maybelline New York chief digital officer, said. “This is a fun, new layer to the makeup experience for women who want to experiment more with their beauty looks.”

The experience will be available on YouCam Makeup beginning Feb. 9th. The app is currently available for download in the app store and Google Play.

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