BEAUTY CARE

YouCam Makeup, Amway launch Artistry app

BY Gisselle Gaitan

Perfect, the parent company of YouCam Makeup, has entered a global partnership with beauty company Amway.

The collaboration resulted in the creation of a mobile application called Virtual Beauty, which the companies said was designed to redefine the shopping experience consumers shopping The app will be launching in Korea first, followed by Japan, Thailand and the United States throughout 2018.

“We are thrilled to partner with Artistry to elevate their customer shopping journey by integrating YouCam technology to best serve their customer needs,” Alice Chang, CEO of Perfect, said. “YouCam’s AR and AI innovations will help Artistry connect and engage with consumers in a faster, convenient, and more effective way, driving sales, and creating an all-together better customer shopping experience.”

The virtual beauty app will feature over 150 makeup SKU’s, which potential shoppers can test, discover and purchase instantly. Personalized skin care product recommendations based on the user’s skin concerns also will be available through the integration of YouCam’s artificial intelligence technology.

“The Artistry Virtual Beauty App is a fun and engaging way to bring an entirely new experience to how our Amway Business Owners try, share, and sell Artistry products,” Kelli Templeton, vice president of global beauty for Artistry, said. Partnering with YouCam puts the beauty counter right in the hands of our business owners and their customers for personalized beauty recommendations.”

Perfect and Amway’s virtual beauty app is now available for download through the App Store and Google Play.

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BEAUTY CARE

John Frieda adds ‘Riverdale’ star to influencer campaign

BY David Salazar

Kao USA’s John Frieda Hair Care brand has added a new influencer to its Your Hair Talks, Make a Statement Campaign. Camila Mendes, who plays Veronica Lodge in the CW’s “Riverdale,” has joined the New York City-based brand’s campaign as an influencer.

She will work with the John Frieda team to create content that highlights her personal hair story and the role it’s played in her life, the company said. Mendes also will host events and social activations over the course of her yearlong partnership with the brand.

“My hair has always been a definitive part of my personal style, so I love being part of a campaign that celebrates hair as a form of expression,” Mendes, who has 7 million Instagram followers, said. “I’m excited to join Your Hair Talks, Make A Statement with so many other bold, inspired women.”

Mendes has been a regular user of the brand’s Frizz Ease products since she discovered them in a magazine, the company said.

“Camila is confident and outspoken, which ties in perfectly to Your Hair Talks, Make a Statement,” said Heather Warnke, Kao USA director of marketing, said. “Her bold style and self-proclaimed lifelong passion for hair makes her an amazing addition to our campaign. We’re very excited to have her share her journey and unique hair story.”

John Frieda is the second Kao USA brand with a “Riverdale” onboard as an influencer, with Madelaine Petsch, who plays Cheryl Blossom on the show, acting as brand ambassador for the Cincinnati, Ohio-based company’s Bioré skin care brand.

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Crystal debuts redesigned packaging, branding

BY Gisselle Gaitan

Mineral salt deodorant maker Crystal recently completed an extensive re-packaging and branding program. This initiative, which Louisville, Colo.-based company said was undertaken as a means to broaden awareness and appeal among new and longtime consumers has been recognized with a Graphic Design United States Award.

The company partnered with New York City-based agency the Goldstein Group to carry out its new packaging and branding. Research conducted by the teams revealed that though consumers remain loyal to the products they know and love, they also would welcome line extensions.

“We saw an opportunity to better communicate with this audience,” Ramona Roof, VP of marketing at French Transit, Crystal’s parent company, said. “So, we decided to reimagine our presence on shelf with new, trademarked packaging that is identifiable with our brand, and to establish a voice that speaks clearly to consumers.”

The brand’s new look reflects its heritage of creating mineral salt deodorants and the trademarked dome-shaped caps and bottles not only mimic naturally-occurring minerals and crystals but also reinforce the brand name, the company said.

Crystal also launched the invisible solid deodorant sticks with such premium features as an inner protective cap, dome-shaped stick for superior feel upon application and a full rotating base. Also included with the new design are the mineral deodorant roll-ons, mineral deodorant sprays, mineral deodorant sticks and mineral deodorant stone.

The brand’s newly packaged collection will be hitting retail shelves throughout the year as it begins to replace inventory.

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