BEAUTY CARE

YouCam Makeup, Amway launch Artistry app

BY Gisselle Gaitan

Perfect, the parent company of YouCam Makeup, has entered a global partnership with beauty company Amway.

The collaboration resulted in the creation of a mobile application called Virtual Beauty, which the companies said was designed to redefine the shopping experience consumers shopping The app will be launching in Korea first, followed by Japan, Thailand and the United States throughout 2018.

“We are thrilled to partner with Artistry to elevate their customer shopping journey by integrating YouCam technology to best serve their customer needs,” Alice Chang, CEO of Perfect, said. “YouCam’s AR and AI innovations will help Artistry connect and engage with consumers in a faster, convenient, and more effective way, driving sales, and creating an all-together better customer shopping experience.”

The virtual beauty app will feature over 150 makeup SKU’s, which potential shoppers can test, discover and purchase instantly. Personalized skin care product recommendations based on the user’s skin concerns also will be available through the integration of YouCam’s artificial intelligence technology.

“The Artistry Virtual Beauty App is a fun and engaging way to bring an entirely new experience to how our Amway Business Owners try, share, and sell Artistry products,” Kelli Templeton, vice president of global beauty for Artistry, said. Partnering with YouCam puts the beauty counter right in the hands of our business owners and their customers for personalized beauty recommendations.”

Perfect and Amway’s virtual beauty app is now available for download through the App Store and Google Play.

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