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BEAUTY CARE

The Vintage Cosmetic Co. adds bath, body products

BY DSN STAFF

The Vintage Cosmetic Company unveiled new additions to its bath and body collections.

The British-based brand’s new Headband and Shower Cap set in flamingo print, which retails for $9.99, aims to keep tresses dry, frizz-free and out of the way while consumers go about their daily skin care routines or when they apply makeup.

In addition, the company also is launching its Cooling Gel Eye Pads with a fluttery eyelash print and Peggy Make-up Headband in leopard print. The eye pads, which retail for $3.99, refresh and soothe tired eyes. The headband, which retails for $4.99, keeps hair away from the face.

Consumers can find each of the new launches at Ulta Beauty and online beginning in February. Further information on the brand and its products, which are inspired by the looks of the 1950s, can be found on the company’s website.

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Pantene named Coachella’s official hair care partner

BY Gisselle Gaitan

Procter & Gamble’s Pantene hair care brand was announced as the official hair care partner of the Coachella Valley Music and Arts Festival.

As the music festival’s official partner, Pantene will host an immersive on-site activation between April 12 to 14 and April 19 to 21 in Indio, Calif.

The activation will offer visitors an experience to play, shape and style their looks at Pantene styling stations inspired by the latest #FestivalHair trends.

Attendees also will have the opportunity to sample and purchase the brand’s various products, including those that can give their tresses some major TLC once the festival is over.

“With 20 million people going to music festivals every year and 93% of them using styling products or tools to up their festival look, Pantene saw a great opportunity to enable personal expression to go to the next level,” Ilaria Resta, vice president of hair care for North America at Procter & Gamble, said. “At one of the premier events where music and self-expression are celebrated, we want everyone to be able to reveal their personality through their hair and help them achieve the look they want.”

In addition, Pantene has launched a #FestivalHair capsule collection, which contains such festival and summer hair essentials as dry shampoo, alcohol-free hairspray, an on-the-go frizz iron, the One Step Nourishing Hair Mask and Intense Rescue Shot.

The kit, which comes in a reusable zipper bag, will be available for preorder on Amazon.

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Prell reintroduces its Clean Rinse Conditioner

BY DSN STAFF

Prell is bringing a familiar conditioner back to shelves.

The Denver-based brand, which is part of the Scott’s Liquid Gold portfolio, announced the reintroduction of its Clean Rinse Conditioner.

Featuring the same scent, the conditioner allows for a clean rinse while also catering to other hair needs.

“The reintroduction of Prell Conditioner is another great innovation from the Scott’s Liquid Gold and Neoteric Cosmetics teams. By listening to and working closely with Prell consumers, we understand their needs and product preferences,” president and CEO Mark Goldstein said. “We’ve developed a new, relevant and unique everyday conditioning product that detangles hair without an abundance of residue and heavy moisture.”

The brand’s Clean Rinse Conditioner is formulated for all hair types, infuses moisture, promotes antistatic, detangles tresses without buildup, leaves hair manageable and cleans gently for everyday use, the company said.

The conditioner, which also pairs well with Prell’s Classic Clean Shampoo, can be found on retail shelves throughout January, as well as online.

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