Savvy Minerals by Young Living names Jenna Dewan its brand ambassador
Young Living Essential Oils announced Jenna Dewan as its new brand ambassador of its makeup collection, Savvy Minerals by Young Living, for 2019.
Savvy Minerals focuses on creating cosmetics that are nontoxic and free of harmful parabens, synthetic colors and fragrances. Each of the products also was developed with safe, clean and innovative formulations that are anchored by naturally-derived ingredients, the Lehi, Utah-based company said.
“I am excited to enter into the new year as the brand ambassador for Savvy Minerals — a collection of naturally-derived makeup products,” Dewan said. “I believe in products that are cruelty-free and good for your skin, as well as your body. Young Living is a brand that has a heritage in quality and purity, and with Savvy Minerals I can feel good about the clean products I use as part of my daily makeup routine.”
Dewan has worked with the brand in the past, most notably to reveal its specially-curated essential oils collection during New York Fashion Week in 2017.
“This will be a year of milestones as Young Living celebrates its silver anniversary,” Jared Turner, president and chief operating officer at Young Living Essential Oils, said. “We look forward to collaborating with Jenna throughout 2019 to amplify the voice of the Savvy Minerals makeup collection while continuing to bring awareness to our products that make clean, natural beauty a priority.”
Bio-Oil names Kao USA its new distributor
Bio-Oil announced that it has entered into an agreement to make Kao USA its exclusive distributor in the United States.
“We are incredibly proud to bring Bio-Oil to the Kao USA Inc. family,” said Kenny Robinson, vice president of international marketing and sales at Kao USA. “As a global leader in the scar and stretch mark category, the Bio-Oil brand has so much value in the marketplace, and we are excited to take the brand to the next level in the United States. We are looking forward to seeing the brand grow in 2019 and are thrilled to be able to expand the brand’s knowledge of skin care with even more consumers.”
Bio-Oil’s skin care oil is formulated to help improve the appearance of scars, stretch marks and uneven skin tone. The product’s formula, which contains purcellin oil, also is effective for aging and dehydrated skin, the company said.
Innisfree revamps the Orchid collection
Innisfree is adding several new innovations to its Orchid skin care line.
The brand announced that the collection, which contains Orchidelixir 2.0 — an improved take on its signature technology — also features Orchid Flavonoids and environmentally friendly extraction methods and upgrades.
New additions and innovations to the collection include:
- The Youth-Enriched Fluid with Orchid, which will launch Jan. 1 and retail for $24, is designed to be used in place of a toner, serum and emulsion. It features a watery texture that plumps complexion via hydration, and balances skin’s oil and moisture levels;
- The Youth-Enriched Cream with Orchid, which is one of the brand’s best sellers, contains caffeine to wake up the eyes and Orchidelixir extracted from every part of the Jeju orchid. The serum-like cream helps strengthen, firm, nourish and brighten the look of normal or combination skin, and also addresses pores, firmness, elasticity, tone and moisture. It will launch Jan. 1 and retail for $29;
- The Youth-Enriched Gel Cream with Orchid, which features a lightweight moisturizer that hydrates and nourishes skin, as well as improves firmness, tone and brightness over time. It also contains Orchidelixir as the main ingredient and addresses skin soothing. It will launch Jan.1 at the retail price of $29; and
- The Youth-Enriched Rich Cream with Orchid, which moisturizes and hydrates skin, improves the look of firmness, and tones and brightness over time due to Orchidelixir. The cream also features naturally derived lecithin to improve skin’s natural moisture barrier and address nourishment, firmness, elasticity, and tone. It will launch Jan. 1 and retail for $31.
Innisfree’s other Orchid skin care staples, such as the Youth-Enriched Sleeping Mask with Orchid, Youth-Enriched Serum with Orchid, Youth-Enriched Toner with Orchid, and Youth-Enriched Emulsion with Orchid also will continue to be part of the collection.
Further information on the collection can be found on Innisfree’s website.