BEAUTY CARE

Savvy Minerals by Young Living names Jenna Dewan its brand ambassador

BY DSN STAFF

Young Living Essential Oils announced Jenna Dewan as its new brand ambassador of its makeup collection, Savvy Minerals by Young Living, for 2019.

Savvy Minerals focuses on creating cosmetics that are nontoxic and free of harmful parabens, synthetic colors and fragrances. Each of the products also was developed with safe, clean and innovative formulations that are anchored by naturally-derived ingredients, the Lehi, Utah-based company said.

“I am excited to enter into the new year as the brand ambassador for Savvy Minerals — a collection of naturally-derived makeup products,” Dewan said. “I believe in products that are cruelty-free and good for your skin, as well as your body. Young Living is a brand that has a heritage in quality and purity, and with Savvy Minerals I can feel good about the clean products I use as part of my daily makeup routine.”

Dewan has worked with the brand in the past, most notably to reveal its specially-curated essential oils collection during New York Fashion Week in 2017.

“This will be a year of milestones as Young Living celebrates its silver anniversary,” Jared Turner, president and chief operating officer at Young Living Essential Oils, said. “We look forward to collaborating with Jenna throughout 2019 to amplify the voice of the Savvy Minerals makeup collection while continuing to bring awareness to our products that make clean, natural beauty a priority.”

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