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BEAUTY CARE

Innisfree revamps the Orchid collection

BY DSN STAFF

Innisfree is adding several new innovations to its Orchid skin care line.

The brand announced that the collection, which contains Orchidelixir 2.0 — an improved take on its signature technology — also features Orchid Flavonoids and environmentally friendly extraction methods and upgrades.

New additions and innovations to the collection include:

  • The Youth-Enriched Fluid with Orchid, which will launch Jan. 1 and retail for $24, is designed to be used in place of a toner, serum and emulsion. It features a watery texture that plumps complexion via hydration, and balances skin’s oil and moisture levels;
  • The Youth-Enriched Cream with Orchid, which is one of the brand’s best sellers, contains caffeine to wake up the eyes and Orchidelixir extracted from every part of the Jeju orchid. The serum-like cream helps strengthen, firm, nourish and brighten the look of normal or combination skin, and also addresses pores, firmness, elasticity, tone and moisture. It will launch Jan. 1 and retail for $29;
  • The Youth-Enriched Gel Cream with Orchid, which features a lightweight moisturizer that hydrates and nourishes skin, as well as improves firmness, tone and brightness over time. It also contains Orchidelixir as the main ingredient and addresses skin soothing. It will launch Jan.1 at the retail price of $29; and
  • The Youth-Enriched Rich Cream with Orchid, which moisturizes and hydrates skin, improves the look of firmness, and tones and brightness over time due to Orchidelixir. The cream also features naturally derived lecithin to improve skin’s natural moisture barrier and address nourishment, firmness, elasticity, and tone. It will launch Jan. 1 and retail for $31.

Innisfree’s other Orchid skin care staples, such as the Youth-Enriched Sleeping Mask with Orchid, Youth-Enriched Serum with Orchid, Youth-Enriched Toner with Orchid, and Youth-Enriched Emulsion with Orchid also will continue to be part of the collection.

Further information on the collection can be found on Innisfree’s website.

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CeraVe unveils Hyaluronic Acid Serum, line for Diabetic skin

BY DSN STAFF

CeraVe’s portfolio is expanding with the launch of several new products.

The brand, which is part of the L’Oréal family, unveiled its new Hydrating Hyaluronic Acid Serum and Diabetics’ Dry Skin Relief line.

Developed to address the individual skin care concerns of those with diabetes and help reduce their risk of skin complications, the Diabetics’ Dry Skin Relief collection features a moisturizing cream, hand and foot cream, and a cleansing wash.

“As the number of diabetes sufferers continues to rise, it was important to us that we develop this trio of products to help this growing segment of consumers seeking specialized skin care,” Derrick Booker, vice president of marketing at CeraVe, said. “We know that people with diabetes have unique skin care concerns, and these new products demonstrate our commitment to providing diabetes sufferers with affordable and therapeutic skin care offerings.”

Products in the collection include a combination of three ceramides and bilberry ad urea to help not only soothe skin, but also provide moisture, the company said.

The brand’s other latest addition — the Hydrating Hyaluronic Acid Serum — works to fight against dehydrated skin, stress, weather and diet. The featured hyaluronic acid is a hydrating ingredient that moisturizes skin and locks in moisture to prevent water loss, the company said.

CeraVe’s Hydrating Hyaluronic Acid Serum and Diabetics’ Dry Skin Relief line can be found on Amazon and on the shelves of retailers nationwide. Further information can be found on the company’s website.

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CoverGirl’s Exhibitionist Mascara transforms lashes

BY Gisselle Gaitan

CoverGirl is expanding its Exhibitionist line of beauty products.

The brand, on the heels of becoming Leaping Bunny certified, has announced the launch of its new Exhibitionist Mascara. The product is designed to inspire users to embrace who they are and want to be, no matter the reason, the company said.

Created with a buildable formula that does not allow smudging, clumping or flakes, the mascara also features a wire brush for 10 times the volume.

To showcase the product, CoverGirl teamed up with singer Katy Perry on a campaign video that has her embodying the exhibitionist lifestyle.

Available in four colors — very black, black, black-brown and waterproof very black — CoverGirl’s Exhibitionist Mascara is available at mass market, drugstore, food and e-commerce retailers, retailing from $7.99 to $10.99.

Further information on the line or any other of CoverGirl’s products can be found on the company’s website.

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