BEAUTY CARE

Gillette, TerraCycle partner on recyclable razor program

BY DSN STAFF

Helping the environment one product at a time is the new way of thinking for Procter & Gamble’s brands.

The company, which recently announced the launch of Beach Plastic bottles from Herbal Essences, unveiled a new collaboration between its Gillette brand and TerraCycle.

Together, the two companies revealed that the men’s grooming line of disposable razors, replaceable-blade cartridges and razor plastic packaging are recyclable on a national scale.

“Through this innovative, first-of-its-kind program, disposable razors, replaceable-blade cartridge units and their associated packaging are now nationally recyclable through the Gillette Recycling Program,” TerraCycle CEO and founder Tom Szaky said. “We are proud to partner with this forward-thinking company to offer consumers a way to divert razor waste from landfills.”

In addition, the companies are encouraging consumers to recycle their razors in three ways, which include:

  • The Gillette Razor Recycling Program, which allows consumers who wish to recycle their razors from home to sign up via TerraCycle’s website and mail it to them for recycling;
  • The Gillette Razor Local Recycling Solution, which invites businesses, gyms, colleges, cities and community organizations to become a public drop-off point for the program. Those interested in signing up can do so via TerraCycle’s website; and
  • The Gillette On Demand Razor Recycling Program, which encourages those who participate in Gillette’s On Demand service to recycle their razors through the recycling program. Those interested in doing so can visit TerraCycle’s website for further information, including a self-funded tracking label.

“We are very excited about our partnership with TerraCycle to offer recycling for Gillette, Venus or any razor brand across the United States,” Gillette CEO Gary Coombe said. “This is an important first step towards sustainable solutions for shaving products and the start of an exciting journey with Gillette and TerraCycle. We are thrilled to bring this option to our consumers in the U.S. and are already working on plans to rollout to more countries very soon.”

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